| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Victoria University of Wellington (VUW) | Module Title | MARK323 Brand Management |
| Assignment no: | Assignment 2 - Developing Brand Strateg | Submission date: | 9 May 2025 |
| Count words: | 2000-2500 words | Assessment: | T1 |
Choose one of the brands from the pairing you explored in Assignment
Design, develop and justify recommendations for two of the following:
In about 10 sentences provide a creative brand story to be used across channels which involves, and explains, deep metaphor. Next, justify (through discussion on the benefits and detractions of the different media) a brand communications strategy (publicity, public relations, word-of-mouth)amplifying the metaphor and other key phrases and messages. Include traditional channels, such as:TV, radio, print media, or place (billboards, movies, point of purchase, placement) and social media channels (such as: Meta, Instagram, X…).
Prepare and deliver a convincing professional 5-minute presentation for your client. The video summarises the post-purchase brand and communication strategies and will include, for example:
Upload the video to YouTube and attach the URL to the assignment document. Ensure you are visible throughout the presentation. Use whatever “props” and illustrations you think will help tell your story.
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