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MANG1708 Introduction to Customer Care Assignment: Individual Essay | TU Dublin

Published: 12 Nov, 2025
Category Assignment Subject Management
University Technological University Dublin (TUD) Module Title MANG1708 Introduction to Customer Care

MANG1708 ASSIGNMENT: Individual Essay

Taking your organisation as a basis, please answer the following questions:

Who are your customers?

  • How does the supply chain in your organisation offer a high level of customer service?
  • Discuss how your organisation manages customer relationships.

Learning Outcomes

Upon completing this assignment, students should be able to:

  • Demonstrate an ability to manage resources effectively, efficiently and sensitively including time, data and resources.
  • Appreciate the role of customer service for the betterment of organisational performance.
  • Critique the performance attributes and aspirations of your organisation.
  • Assess the possibilities for gaining competitive advantage from increased customer care focus and performance.

Modules Involved: MANG1708 Introduction to Customer Service

Group/individual: Individual

Supervision: Lecturer is available at all times to discuss any possible issues.

Submission Method: Essay via Brightspace

Weight: 20%

Referencing and Bibliography: Assignment must include in-text citations and bibliography where applicable.

Ethics and Academic Integrity: All work must conform to the expected levels of ethics and academic integrity as confirmed in class and the student handbook.

Word Count: 1500 (+/- 10%)

Submission Date: 9th Dec 2025 @ 23:59. Late submission marked in accordance with university regulations.

Confidentiality: All essays treated with strict confidentiality – no onus on student to share confidential information.

MANG1708 Marking Criteria

CRITERIA 86-100 71-85 56-70 41-55 below 40
 REPORT          
Organisation & Cohesion Professional report, high standards paper/ presentation

and good outcome of critical & strategic thinking. Support materials provided.

Semi Professional, generally high standards and outcome. Acceptable; could have used more evidence to support it. Satisfactory standard.

Not a lot of effort put in.

The result lacks clarity and focus. Some evidence (support materials provided).

Poor overall. Not explained appropriately Lack of support materials.
Layout Professional outlook, clear headings and subheadings, Cover page, Introduction, Main Body, Conclusion. Semi Professional, good layout, some errors in headings and font consistency (introduction, Main body and conclusion). Reasonable structure and delivery, missing headlines and font inconsistency (some missing parts of main body). Some structure is available but not apparent (no bold font usage, no page utilisation). Inappropriate layout.
Evaluation Outstanding understanding of major concepts, analyses concepts and issues critically, develops own arguments persuasively, shows originality. Shows a sound understanding of major concepts and the ability to describe and analyze them critically; develops arguments logically and

critically; evaluates arguments.

Shows some understanding of major concepts and analyze them critically; develops arguments adequately; attempts to evaluate arguments. Shows some understanding of major concepts but describes rather than analyzing them critically; little development of arguments; little or no attempt to evaluate arguments. Shows little understanding of major concepts and lacks any ability to analyze them critically; arguments not developed; no attempt to evaluate arguments.
Question handling Question handled in an outstanding manner. Included examples and theory. Question handled very well. Included examples. Average. Limited response to question in some respects; difficulty linking to theory or examples. Seriously limited response to question. Answering with some relevance. Inability to link to more theories. Little or no response to question. Inability to understand questions and produce appropriate answers or links.
Research Further research and information obtained from different sources. Further material provided to support a case or argument. Utilized information to enhance the project. Obvious further research; provided few sources and information outside school materials to support a case or argument. Acceptable outsourced information; Obvious further research that had some impact on supporting a case or argument. Limited extra research and very little amount of extra information, which added some extra value to the case or argument. No further research.

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