Managing Innovation Resit Assessment | UoS

Published: 03 Sep, 2025

Category	Assignment	Subject	Entrepreneurship
University	University of Strathclyde	Module Title	Managing Innovation

Word Count	2500 Words
Assessment Type	Report

Suggested layout

Company Overview and Innovation Strategy (600 words)

Company Overview (300 words)

Introduce the company, including its industry, size, products/services, and market position.
Explain the rationale for selecting this company and its relevance to innovation.

Innovation Strategy and Approach (300 words)

Analyse the company's overall innovation strategy and approach.
Discuss the innovation focus areas (product, process, business model, etc.).
Examine how the company fosters an innovation culture and encourages creativity.
Assess the resources (financial, human, technological) dedicated to innovation activities.

Managing innovation as a core business process (500 words)

Tidd's Bessant, Chapter 3

Did your organisation follow the key stages in the innovation process?

Searching for trigger ideas
Selecting the best option
Developing the idea
Managing diffusion and uptake
Capturing value

What influence did the company consider for successful innovation and management?

Strategy
Innovative organisation
Proactive linkages
Learning loops

How well was the search, selection, implementation, and value capture carried out?

Was there learning from past experiences?

How well did the company manage innovation to drive success in a business environment?

Building an innovation organisation (500 words)

Tidd & Bessant, chapter 5

How have the organisation leaders driven innovation? They established an innovation policy, promoted team heterogeneity, created a climate of emotional safety, provided autonomy for idea generation and engaged in the evaluation of innovative activities.
How have the leadership and creative style of the organisation influenced the ability to identify, assess, and develop new ideas and concepts?
How have the teams, groups, and processes contributed to successful innovation behaviours and outcomes?
What environmental factors have supported innovation?
What creative style is predominant in the company? Adapters all innovators?

Search Strategies for Innovation (500 words)

Tidd & Bessant, chapter 7

Does the company promote incremental or radical change?

Does the company exploit market and technology opportunities or explore them?

What sources of innovation does the company use?

Suppliers of equipment, materials, components, or software
clients customers
conferences, trade shows, exhibitions
competitors
scientific journals
consultants or commercial labs
professional in industry associations
universities or other higher education institutes
government, public or private research institutes

Recommendations (400 words)

Offer recommendations or suggestions for how the company could improve or strengthen its innovation activities moving forward.

References

Provide a list of references cited in the analysis, formatted according to the Harvard citation style.

Individual Mark(100%)

Performance Indicator

70+

60-69

50-59

40-49

Fail

Describes the context of the case by providing the background and basic factual information (10%)

Provides a comprehensive and nuanced contextual analysis.

Offers profound depth of background information.

Integrates multiple perspectives and critical contextual insights.

Demonstrates exceptional understanding of complex contextual factors.

Presents background information with remarkable analytical

sophistication

Delivers a detailed and thorough contextual description.

Provides comprehensive background information.

Includes multiple relevant contextual dimensions.

Shows strong understanding of key contextual elements.

Presents background with clear and precise details

Offers a clear and adequate contextual description.

Provides basic but accurate background information.

Covers primary contextual elements.

Demonstrates reasonable understanding of context.

Presents fundamental background details

Provides limited contextual information.

Offers incomplete or superficial background.

Misses significant contextual elements

Shows minimal understanding of broader context.

Lacks depth in background description

Fails to provide meaningful contextual description.

Lacks basic background information.

Demonstrates no understanding of context.

Presents irrelevant or incorrect contextual details.

Completely misses critical contextual elements

Includes an introduction which summarises

the key theme/ line of argument of

the group report and the structural/ content of the group report (10%)

Crafts a compelling and insightful introduction

Provides a brilliant synthesis of key themes.

Demonstrates exceptional clarity in outlining report structure.

Offers profound analytical insights into the report's

argumentative approach.

Develops a clear and comprehensive introduction.

Effectively summarizes key themes.

Provides a detailed overview of report structure.

Demonstrates strong analytical framing.

Creates a coherent and informative introduction

Offers a competent introduction.

Provides a basic summary of key themes.

Outlines fundamental report structure.

Demonstrates adequate analytical approach.

Gives a reasonably clear overview of the report

Presents a weak introduction.

Provides limited theme summary.

Offers incomplete report structure overview.

Shows minimal analytical insight.

Lacks clarity in report guidance

Fails to provide a meaningful introduction.

No discernible theme summary

Lacks any clear report structure.

Demonstrates no analytical understanding.

Completely fails to orient the reader

Creates a highly sophisticated roadmap for the

entire report

Demonstrates understanding of appropriate concepts and frameworks introduced during the course

through

definition and explanation of relevant concepts and reference to key academic sources (15%)

Demonstrates exceptional depth of theoretical understanding.

Provides sophisticated, nuanced definitions of concepts.

Integrates multiple high- level academic sources with critical insight.

Exhibits outstanding ability to contextualize theoretical

frameworks

Shows comprehensive understanding of key concepts.

Provides clear and detailed theoretical definitions.

Cites credible academic sources effectively.

Demonstrates strong theoretical grounding.

Displays adequate understanding of primary concepts.

Offers basic but accurate definitions.

Includes relevant academic references.

Shows fundamental theoretical comprehension

Limited understanding of theoretical concepts.

Provides incomplete or partially incorrect definitions.

Minimal academic source integration.

Superficial theoretical engagement

Demonstrates minimal or no understanding of concepts.

Lacks meaningful theoretical definitions.

No credible academic sources.

Fails to establish theoretical context

Applies appropriate concepts & frameworks to the analysis of the company (15%)

Demonstrates extraordinary analytical sophistication.

Applies theoretical frameworks with remarkable creativity and depth.

Provides innovative insights connecting theory to company context.

Exhibits exceptional critical and analytical

thinking

Applies frameworks with considerable skill.

Clear and insightful analysis using selected concepts.

Strong demonstration of analytical capabilities

Meaningful connection between theory and company characteristics

Competent application of primary frameworks

Provides reasonable analytical approach.

Demonstrates basic ability to connect theory to analysis.

Shows adequate critical thinking

Limited application of theoretical frameworks

Minimal analytical depth

Weak connection between concepts and company analysis

Rudimentary critical engagement

Fails to apply theoretical frameworks.

No meaningful analysis

Demonstrates lack of understanding

Absence of critical thinking

Performance Indicator	70+	60-69	50-59	40-49	Fail
Supports the analysis through reference to evidence and facts drawn from the company under study (30%)	Exceptionally comprehensive and meticulously sourced evidence Multiple diverse and credible sources Critical and sophisticated data interpretation Extraordinary depth of research Innovative use of evidence to support analysis	Robust and well-researched factual evidence Multiple reliable sources Sophisticated data presentation Strong research effort Clear and precise information interpretation	Adequate factual evidence Sufficient number of relevant sources Competent data presentation Demonstrates basic research skills. Reasonable information accuracy	Limited factual support Few or questionable sources Incomplete data presentation Minimal research effort Inconsistent information accuracy	Minimal or irrelevant evidence Lack of credible sources Poor or misleading data presentation Insufficient research Significant inaccuracies
Includes recommendations that are clearly and logically linked to each individual element (10%)	Develops sophisticated and innovative recommendations. Demonstrates exceptional logical linkage between recommendations and analysis. Provides profound and creative solutions. Shows remarkable depth of critical thinking. Offers recommendations with exceptional clarity and precision	Presents well- developed and logically connected recommendations. Demonstrates strong analytical reasoning. Provides clear and relevant solutions. Shows robust critical thinking. Offers recommendations with clear logical progression	Offers competent recommendations. Demonstrates basic logical connection to analysis. Provides adequate solutions. Shows reasonable critical thinking. Presents recommendations with acceptable clarity	Provides limited recommendations. Weak logical connection to analysis Offers incomplete or superficial solutions. Demonstrates minimal critical thinking. Lacks clear recommendation structure	Fails to provide meaningful recommendations. No logical connection to analysis Lacks any viable solutions. Demonstrates no critical thinking. Completely misses the purpose of recommendation
Clarity and conciseness of expression. Accurate spelling, grammar and sentence structure Appropriate tone and style for an analytical report (10%)	Extraordinary clarity and precision Impeccable grammar and structure Eloquent and sophisticated writing style Perfect academic tone Exceptional coherence and flow	Very clear and concise writing Minor, inconsequential language errors Professional academic style Strong logical flow Highly effective communication	Clear writing with occasional minor errors Adequate academic tone Coherent argumentation Acceptable grammatical structure Reasonably effective communication	Unclear writing with multiple errors Inconsistent tone Weak sentence structure Limited coherence Challenging to comprehend	Extremely poor writing quality Numerous significant grammatical errors Incoherent and confusing Unprofessional presentation Fails to communicate effectively
Comments
Mark		Date		Tutor Name

Assignment Guidelines

File format.

Submit the assignment as a word document. The assignment should not contain embedded jpeg or picture files.
Do not submit html files, web pages, CAD files, Visio (.vsd), PowerPoint (.ppt), PDF s (.pdf), zip files or jpegs.

Fonts

Use Arial font only
Use black text on a white background.
Use 12 point for the body of your assignment.

Spacing

Use 1.5 or double spacing.
Left-justify your work (also known as left-aligned).

Headings & Subheadings

Use bold for headings and sub-headings. Not underlining or italics.
Number headings and subheadings [e.g., 2, 2.1, 2.1.1 etc.]

Title page

The title page should include the following:

the title of the assignment
the course number and name
the due date
This information should be centred, starting approximately one third of the way down the page.

Numbering

Number all pages except the title page.
Tables and figures must be numbered and clearly labelled.
Table captions are placed above the table, while captions for a figure go below the figure.

Word count

Include a word count (the number of words in your assignment) at the end of the assignment, before the references and appendices.
Your assignment should not be more than 10% under or over the prescribed word count.
Remember that the title/title page, contents page, reference list and appendices are not included in the word count.
Do not embed tables and diagrams as jpeg files or pictures. Words in tables count towards the word count limit.

There is a penalty for going over the word count limit.

0-10% over – no penalty
11-15% over – 5% penalty
16-20% over – 10% penalty
21% or greater – the paper will fail.

Reference list

The reference list comes at the end of the assignment, before the appendix and should start on a new page labelled 'References'.

Please use the Harvard Referencing format when referencing books, journal articles, blogs, TedTalks, videos, websites etc.

Appendices

“An appendix contains supplementary material that is not an essential part of the text itself, but which may be helpful in providing a more comprehensive understanding of the research problem or it is information that is too cumbersome to be included in the body of the paper. A separate appendix should be used for each distinct topic or set of data and always have a title descriptive of its contents.”

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