M34413 Transformative Marketing Item 1 Assessment Brief TR1 | UoP

M34413 Module Learning Outcomes

On successful completion of this module, students should be able to:

• Explain how marketing concepts and techniques can be applied to the marketing of social challenges.
• Examine how marketing approaches can be used to change behaviour and encourage ethical, responsible and sustainable consumerism.
• Apply marketing concepts and techniques to address a real social issue to achieve behavioural change.

M34413 Assessment Task

Your task is to apply social marketing principles to address a wicked problem of your choice, which requires an intervention to achieve positive outcomes.

You are asked to develop a 5-minute narration explaining your choices, highlighting, and justifying your social marketing campaign/intervention.

Your presentation should:

• Justify your choice of wicked problem (e.g., why it is important, and why a change is needed for individual or social good). Identify your key target audience.
• Value Proposition: What value are you offering your target audience? Should clarify: a) which domain of value are you integrating, and why? (There are 3 Domains of value: value-
  in-use, value-in-exchange, value-in-behaviour). b) Which dimensions of value will you incorporate into your campaign (see Workshop W2A)?
• Identify and explain an appropriate theoretical framework that underpins your intervention approach (see Workshop W2B).
• Explain your campaign/Intervention Idea. Discuss the promotional tool(s) you would use in your intervention and justify their selection.
• Use references in the slides to support your statements and analysis.

You are encouraged to show your creativity by using visuals that are relevant to your campaign.

M34413 Assessment Mark Scheme

M34413 Formative Feedback

Students will get several opportunities to receive formative feedback during workshops based on their participation and engagement in a range of activities throughout the module.

M34413 Guidance

Referencing

Any material included in your coursework should be fully cited and referenced in APA 7 format. Detailed advice on referencing is available from the library.

Academic Skills & Support

If you need additional assistance, you can ask your lecturer, your personal tutor, or Student Services.

If you are concerned about your mental well-being, please contact our Well-being service or speak to Student Services on campus.

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ASDAC

ASDAC are available to any students who have a disability or additional learning needs, which means that they require additional support for their academic studies. There is a useful set of resources on the ASDAC Moodle site. Students can contact ASDAC to discuss any support they can offer here: asdac@port.ac.uk

Academic Integrity

The University takes any form of academic misconduct (such as plagiarism or cheating) seriously, so please make sure your work is your own. Please ensure you adhere to our Code of Student Behaviour and watch the video on Plagiarism.