| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | BPP Business School | Module Title | Leading Through Digital Change |
| Word Count | 1000 Words |
|---|---|
| Assessment Type | Formative |
| Assessment Title | Coursework 6 |
By completing this assessment, you will demonstrate the following learning outcomes (LOs):
“Once a global leader in the technology sector, Nokia Corporation surrendered its dominance due to several strategic errors in its digital transformation approach”. (Lamberg et al., 2019).
For this assignment, you have recently joined Nokia as the new Chief Transformation Officer (CTO), responsible for the Europe, Middle East, and Africa (EMEA) geographical business activities. Currently, Nokia still engages in the provision of network infrastructure, technology, and software services. As a CTO, your role will be to help optimise business processes, such as selling, marketing, communications, collaboration and innovation. All digital transformation and change management efforts would also fall under the chief transformation officer.
As part of your new role, the senior board members have tasked you to produce a “Digital Transformation Report and a Poster designed to evaluate and recommend changes that the organisation must implement by means of reviving the organisation within the smartphone industry.
Critically review and propose an appropriate digital transformation strategic framework that your organisation should employ to respond to the current smartphone digital change.
˙Important: Your analysis for Task 1 should be critical- you must include some digital transformation objectives that can support key departments such as operations, ICT, and marketing to achieve a Pass grade. You are encouraged to use examples to reinforce your arguments for Merit. For Distinction and High Distinctions, you should evidence the use of extensive personal research which has been thoroughly critically evaluated.
Academic Skills, Structure and References
Proposed Structure and Word Limit Guidance
Your report structure should include the following sections:
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Module Learning Outcome |
Fail (0-39%) |
Marginal Fail (40-49%) |
Pass (50-59%) |
Merit (60-69%) |
Distinction (70-79%) |
High Distinction (80- 100%) |
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LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change. |
Weak and incorrect discussions on appropriate digital transformation strategical framework that the chosen organisation can employed. Weak objectives and evaluation of digital transformation – no proposal given. |
Limited knowledge and appreciation of a basic wider field of digital change faced by the organisation. More clarity and precision of digital transformation strategical framework thoughts and practices related digital transformation were missing. Limited identification and discussion of clear digital transformation objectives. |
Satisfactory approach, focusing on key areas of the organisation such as operation, marketing, consumer insight or data visualisation challenges. Satisfactory academic/intellect ual skills. Wholly original work with good reflection and solid, well- reasoned digital transformation strategical framework. |
Good knowledge base, exploring and analysing of digital transformation strategical framework. Good presentation and justification of the organisation’s technological challenges which clearly link to the factors driving the transformation. Good presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. |
Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Excellent knowledge base, exploring and analysing internal and external threats and technological challenges need. Detailed presentation and justification of the digital transformation strategical framework which clearly link to the factors driving this transformation. Able |
Outstanding knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Detailed evaluation of what factors are driving the organisation’s technological challenges underpinned with relevant reference sources. Outstanding knowledge base, exploring and |
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to employ critical analysis on some of the most recent digital initiatives run by different companies. Excellent presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. |
analysing internal and external threats and technological challenges need. Extensive use of examples with a clear presentation and justification of the of digital transformation strategical framework which clearly link to the factors driving this transformation. Able to employ advance critical analysis on some of the most recent digital initiatives run by different companies. Outstanding detailed presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. The submission can be used as an outstanding exemplar. |
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Academic Skills |
Inadequate or weak academic/intell ectual skills with few difficulties. Largely original work with some evidence of reflection and critique. Structure and accuracy in expression beginning to emerge. |
Limited academic/intellectual skills. Original work with personal reflection and broad evidence- based critique. Solid structure and accuracy in expression. Practical/professional skills evident. |
Satisfactory academic/intellect ual skills. Wholly original work with good reflection and solid, well- reasoned judgements forming from evidence-based critique. Consistent structure and accuracy in expression. Practical/professio nal skills established. |
Good academic/intellectu al skills. Demonstrates intellectual originality and imagination |
Excellent academic/intellectual skills. Demonstrates intellectual originality, integrity, coherence, and imagination. |
Outstanding academic/intellectual skills. Demonstrates intellectual originality, integrity, coherence, creativity, and imagination working consistently in the higher cognitive domains to a professional standard. |
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Structure and References |
The paper does not contain an introduction and conclusion. No references or weak use of Harvard referencing method with errors or inconsistencies. Inadequate structure, expression and lack of professionalism. |
A basic introduction and conclusion are provided. Limited appropriate use of Harvard referencing method with minor errors. Limited structure, expression with some degree of professionalism |
Satisfactory introduction and conclusion. Satisfactory use of Harvard referencing method with full and appropriate references. Satisfactory structure, expression, with an appropriate level of professionalism. |
Good overview of the chosen organisation and clear statement of what it does and the markets in which it operates. Good overall conclusion. Good with precise, full and appropriate Harvard referencing method. Well-structured layout and professional and accurate expression. Good |
Excellent and detailed overview of the chosen organisation, what it does and the markets in which it operates. Strong conclusion and recommendation. Excellent with precise, full and appropriate Harvard referencing method. Excellent structured layout and professional and accurate expression. Excellent |
Outstanding and detailed overview of the chosen organisation, what it does and the markets in which it operates. Strong conclusion and recommendation. Outstanding with precise, full and appropriate Harvard referencing method. Extensive use of journal articles, magazines and latest research. Outstanding |
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writing skills adapted to suit all situations and audiences to a near- near-professional standard. |
communication skills adapted to suit all situations and audiences to a professional standard. |
structured layout and professional and accurate expression. Outstanding communication skills adapted to suit all situations and audiences to a professional standard. |
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