| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | BPP Business School | Module Title | Leading Through Digital Change |
| Word Count | 1500 Word |
|---|---|
| Assessment Type | Summative Assessment |
| Assessment Title | Coursework |
This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you will achieve the following learning outcomes (LOs):
LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change
LO2: Critically assess the likely impact of digital change on markets, organisations and employees.
LO3: Critically evaluate the leadership attributes and skills needed to effectively manage organisations and people in an environment subject to digital change.
The term “digital change” refers to phenomena of change triggered by the spread of digital information and communication technologies (Lengsfeld, 2023). It involves rethinking and redesigning business processes, customer experiences, and the value proposition offered to customers.
For this assignment, you will be acting as the new “Senior Digital Business Consultant” responsible for coordinating and providing technology expertise to your organisation.
For ONE of the retail organisations below, the chief information officer (CIO) has tasked you to produce a “Future Trend Report and a Poster'' designed to evaluate and recommend changes that the organisation must implement by means of maintaining a competitive edge and responding to a rapidly changing digital landscape.
This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future.
Please select ONLY 1 retail organisation for your report and poster:
Critically review and propose an appropriate digital transformation strategic framework that your organisation should employed to respond to current digital change.
Important: Use 1 “One” Digital Transformation Framework (McKinsey 4Ds, BCG 3 Stages, Gartner's 6 Steps or Cognizant’s 4 Pillars) to tackle this section. Furthermore, you must include some digital transformation objectives that can support key departments such as operations, ICT, and marketing to achieve a Pass grade. You are encouraged to use examples to reinforce your arguments for Merit. For Distinction and High Distinctions, you should evidence the use of extensive personal research which has been thoroughly critically evaluated.
Design a poster which evaluates and illustrates two (2) disruptive technologies and techniques that will likely impact your organisation's industry, employment and the labour market in the next 5 years.
Important: To support your arguments, please use academic literature and real-life examples. – Some key disruptive technologies that you may wish to consider are Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Blockchain, Augmented and Virtual Reality.
Analyse and propose two (2) appropriate digital leadership styles that your organisation should develop to effectively manage and support digital transformation throughout the organisation.
Important: You have been introduced to concepts such as hyperaware agile leaders, ethical-tech leaders, people-oriented leadership, agile leadership and the 6 Goleman leadership styles. Therefore, these might provide part of your potential proposal. However, any other relevant response is still valid.
Your report structure should include the following sections:
Business Report (1,500-word)
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Module Learning Outcome |
Fail (0-39%) |
Marginal Fail (40-49%) |
Pass (50-59%) |
Merit (60-69%) |
Distinction (70-79%) |
High Distinction (80- 100%) |
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LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change. |
Weak and incorrect discussions on appropriate digital transformation strategical framework that the chosen organisation can employed. Weak objectives and evaluation of digital transformation – no proposal given. |
Limited knowledge and appreciation of a basic wider field of digital change faced by the organisation. More clarity and precision of digital transformation strategical framework thoughts and practices related digital transformation were missing. Limited identification and discussion of clear digital transformation objectives. |
Satisfactory approach, focusing on key areas of the organisation such as operation, marketing, consumer insight or data visualisation challenges. Satisfactory academic/intellect ual skills. Wholly original work with good reflection and solid, well- reasoned digital transformation strategical framework. |
Good knowledge base, exploring and analysing of digital transformation strategical framework. Good presentation and justification of the organisation’s technological challenges which clearly link to the factors driving the transformation. Good presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. |
Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Excellent knowledge base, exploring and analysing internal and external threats and technological challenges need. Detailed presentation and justification of the digital transformation strategical framework which clearly link to the factors driving this transformation. Able to employ critical |
Outstanding knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Detailed evaluation of what factors are driving the organisation’s technological challenges underpinned with relevant reference sources. Outstanding knowledge base, exploring and analysing internal and |
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analysis on some of the most recent digital initiatives run by different companies. Excellent presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. |
external threats and technological challenges need. Extensive use of examples with a clear presentation and justification of the of digital transformation strategical framework which clearly link to the factors driving this transformation. Able to employ advance critical analysis on some of the most recent digital initiatives run by different companies. Outstanding detailed presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. The submission can be used as an outstanding exemplar. |
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LO2: Critically assess the likely impact of digital change on markets, organisations and employees. |
Weak often implicit knowledge use of a wide range of personal research. Lack of theories and applications of the digital disruption. Failed to propose any disruptive technologies e.g.: Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Blockchain Augmented and Virtual Reality Largely descriptive and lack of reasoned judgements. Weak application or use of academic literature and |
Limited knowledge and evidence of a wide range of personal research. Limited use of theories and applications of the digital disruption. Limited and brief discussion or proposal of disruptive technologies e.g.: Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Blockchain Augmented and Virtual Reality Largely descriptive and lack of reasoned judgements. Limited advice or use of academic literature and real-life examples. |
Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of disruptive technologies with clear and consistent conceptual evaluation and application to academic literature. Satisfactory critical evaluation with solid and reasoned judgements. Satisfactory evaluation and recommendation of 2 disruptive technologies. Satisfactory demonstration of key knowledge and application of academic literature. Clear advice provided to the organisation |
Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the organisation. Good knowledge base, each component of the disruptive technologies are presented in detail. Good knowledge of various disruptive technologies reinforced with the use of clear personal research which has been thoroughly evaluated and applied. Good knowledge base, exploring and analysing emerging technologies, its theory and ethical issues with considerable |
Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the organisation. Excellent knowledge and evidence of multiple disruptive technologies components. Excellent use of extensive personal research which has thoroughly and critically evaluated the key concepts. Excellent knowledge base, exploring and analysing the discipline, including various theoretical models and their ethical issues with considerable originality and autonomy. Excellent level of critical analysis and application of |
Outstanding knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the organisation. Detailed and outstanding knowledge base, with clear recommendation on how the 2 disruptive technologies can be used in different parts of the organisation. Outstanding knowledge and evidence of multiple disruptive and innovative technologies. Outstanding use of extensive personal research which has thoroughly and critically evaluated the key concepts. Outstanding |
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real-life examples. |
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with at least one initiative and one digital technology for each component of the organisation. |
originality and autonomy. Good level of critical discussion of various models with strong application of different concepts to the chosen company. |
disruptive and emerging technological concepts to the chosen company. Several arguments are supported with various academic literatures and real case examples. |
knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Outstanding ability of critical analysis, discussion and application of emerging technological concepts to the chosen company. All arguments are supported with academic literature and real case examples. The submission can be used as an outstanding exemplar. |
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LO4: Critically evaluate the leadership attributes and skills needed to effectively manage organisations and people in an |
Weak knowledge base with some omissions and/or lack of theory of digital leadership skills. Failed to |
Limited knowledge base of key digital leadership concepts. Some appreciation of the basic wider field of digital leadership skills with clarity and precision to the |
Satisfactory knowledge and appreciation of the wider field of digital leadership skills. Emerging application of |
Good knowledge and clear understanding of a range of digital leadership skills, some aspects of a wider field. Application of |
Excellent knowledge and strong understanding of the topic and clear evidence of understanding of the wider contexts of the digital leadership skills |
Outstanding knowledge and thorough understanding of the topic and explicit evidence of the wider contexts of the digital leadership skills with |
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environment subject to digital change. |
analyse and propose two appropriate digital leadership styles. Weak or failed to provide mechanisms required to build teams and influence networks in complex and interconnected digital organisations. Overall, a weak attempt. |
thoughts and practices related to the required discipline were indicated. Only provides 1 digital leadership style with a descriptive analysis. Nevertheless, there was limited awareness of mechanisms required to build teams and influence networks in complex and interconnected digital organisations. Only general concepts without application. |
thoughts and practices at the forefront of the discipline. The paper does provide some digital leadership styles with some satisfactory discussions. Satisfactory awareness and demonstration mechanisms required to build teams and influence networks in complex and interconnected digital organisations. Descriptive but apply the concept to the chosen organisation with limited examples. |
current and emerging thoughts and practices from the discipline. Good awareness and demonstration of personal responsibility and professional digital leadership skills. Good arguments, with clear advice about different digital leadership styles and how they can help steering collaboration within the chosen organisation. Critical discussions and application of mechanisms required to build teams and influence networks in complex and interconnected digital organisations are provided. |
with coherence and the ability to synthesise appropriate principles by reference to appropriate primary sources. Excellent and detailed usage of recent emerging thoughts are at the forefront with the use of various theories and practices from a range of appropriate sources. Excellent awareness and demonstration of personal responsibility and professional digital leadership skills. Critical analysis and application of mechanisms required to build teams and influence networks in complex and interconnected digital organisations are provided with examples. Deep and meaningful critical analysis of |
coherence and the ability to synthesise appropriate principles by reference to appropriate primary sources. Outstanding and detailed usage of recent emerging thought at the forefront of the discipline and/or practices from a range of appropriate sources. Outstanding awareness and demonstration of personal responsibility and professional digital leadership skills. Extensive and meaningful critical analysis of professional digital leadership skills and practice. Outstanding application of latest theories with examples of mechanisms required to build teams and |
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professional digital leadership skills and practice. |
influence networking in a traditional or digital organisation. All Arguments are supported with academic literature and real case examples. The submission can be used as an outstanding exemplar. |
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Academic Skills |
Inadequate or weak academic/intell ectual skills with few difficulties. Largely original work with some evidence of reflection and critique. Structure and accuracy in expression beginning to emerge. |
Limited academic/intellectual skills. Original work with personal reflection and broad evidence- based critique. Solid structure and accuracy in expression. Practical/professional skills evident. |
Satisfactory academic/intellect ual skills. Wholly original work with good reflection and solid, well- reasoned judgements forming from evidence-based critique. Consistent structure and accuracy in expression. Practical/professio nal skills established. |
Good academic/intellectu al skills. Demonstrates intellectual originality and imagination |
Excellent academic/intellectual skills. Demonstrates intellectual originality, integrity, coherence, and imagination. |
Outstanding academic/intellectual skills. Demonstrates intellectual originality, integrity, coherence, creativity, and imagination working consistently in the higher cognitive domains to a professional standard. |
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Structure and References |
The paper does not contain an introduction and conclusion. No references or weak use of Harvard referencing method with errors or inconsistencies. Inadequate structure, expression and lack of professionalism. |
A basic introduction and conclusion are provided. Limited appropriate use of Harvard referencing method with minor errors. Limited structure, expression with some degree of professionalism |
Satisfactory introduction and conclusion. Satisfactory use of Harvard referencing method with full and appropriate references. Satisfactory structure, expression with an appropriate level of professionalism. |
Good overview of the chosen organisation and clear statement of what it does and the markets in which it operates. Good overall conclusion. Good with precise, full and appropriate Harvard referencing method. Well- structured layout and professional and accurate expression. Good writing skills adapted to suit all situations and audiences to a near- professional standard. |
Excellent and detailed overview of the chosen organisation, what it does and the markets in which it operates. Strong conclusion and recommendation. Excellent with precise, full and appropriate Harvard referencing method. Excellent structured layout and professional and accurate expression. Excellent communication skills adapted to suit all situations and audiences to a professional standard. |
Outstanding and detailed overview of the chosen organisation, what it does and the markets in which it operates. Strong conclusion and recommendation. Outstanding with precise, full and appropriate Harvard referencing method. Extensive use of journals articles, magazine and latest research. Outstanding structured layout and professional and accurate expression. Outstanding communication skills adapted to suit all situations and audiences to a professional standard. |
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