Leading Through Digital Disruption Coursework Assessment Brief CW6 - BPP

Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this module.

By completing this assessment, you will address the following learning outcomes (LOs):

• LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption.
• LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times.
• LO3: Critically evaluate the significance of human factors and technologies to lead transformation and create a digital-ready and innovative culture.
• LO4: Critically reflect on the mechanisms required to build teams and influence networks in complex and interconnected digital organisations.

Assessment Scenario

Historically, the film industry has advanced in line with technological change. However, the changes caused by the digital revolution are transforming the film industry at a more fastpaced and far-reaching scale than anything that came before. Producers, distributors and exhibitors are being forced to respond to the popularity of the Internet and the success of digital platforms. Consequently, the ways of consuming motion pictures are dramatically changing, and the film industry is desperately trying to readapt itself to this new scenario.

For this assignment, you will be acting as the new “Digital Transformation Officer” responsible to ensure that digital tools are seamlessly integrated, data is harmonized, and systems communicate effectively without disrupting business continuity. As part of your new role for ONE of the organisations listed below, the Board of Directors have tasked you to produce a “A Case for Change Report'' designed to evaluate and
recommend changes that the organisation must implement to maintain a competitive edge in a disruptive motion picture industry

Task 1: Opportunities and Challenges Overview (LO1)

Critically review key opportunities and challenges your chosen organisation is facing in the current complex digital disruption environment.

Important: Your analysis for Task 1 should be critically evaluated - you must include some digital transformation objectives that can support key departments such as Operations, ICT, and Marketing to achieve a Pass grade. Students are encouraged to use examples to reinforce
your arguments for Merit. For Distinction and High Distinctions, students should evidence the use of extensive personal research which has been thoroughly critically evaluated.

Task 2: Implementing Disruptive Technologies (LO2)

Evaluate and propose two (2) disruptive technologies and techniques that can be adopted by your chosen organisation to sense changes, make informed decisions, and adjust quickly in the highly disruptive market.

Important: To support your arguments, please use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a blueprint – see the diagram below. Some key emerging technologies that you may wish to consider are Artificial
Intelligence & Machine Learning, 5G Connectivity, IoT and Extended Reality.

Task 3: Developing Digital-Ready Culture (LO3)

When implemented purposefully, digital culture can drive sustainable action and create value for all stakeholders. Subsequently, Task 3 requires you to analyse and conceptualise a strong digital culture approach that your organisation can adopt by using digital tools and data-powered insights. This should help with driving decisions and customer-centricity while innovating and collaborating across the organisation.
 Important: Please support your argument with references to academic literature and reallife examples. You should use the 4 Pillars of Digital Culture or other relevant models as a guide to drive your analyses and recommendations.

Task 4: Digital Leadership Recommendations (LO4)

Analyse and propose two (2) appropriate digital leadership styles that your organisation should develop further to support digital transformation and increase team collaboration throughout the organisation.

Important: You have been introduced to concepts such as hyperaware agile leaders, ethical-tech leaders, people-oriented leadership, agile leadership and the 6 Goleman leadership styles. Therefore, these might provide part of your potential proposal. However, any other relevant response is still valid.

Academic Skills, Structure and References

• A clear introduction and conclusion.
• Work demonstrates intellectual originality, integrity, coherence, creativity and imagination
• Professional academic standards are followed consistently.
• Structure is in line with the given instructions.
• Report must be written in the 3rd person.
• Give a professional appearance with consistent formatting.
• Spelling and grammar are correct.
• Each page has page number in the Footer.
• Any tables or figures are correctly labelled.
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in-text citations (see Referencing & Citing guides here)