Leading Through Digital Change Formative CW4 Assessment Brief | BPP

Formative CW4 Assessment Brief 

By completing this assessment, you will demonstrate the following learning outcomes (LOs):

• LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change.

Formative CW4 Assessment Scenario

Modern media consumption habits have completely changed as a result of the development of digital technologies. Online communities and streaming services have upended traditional media platforms like cable and satellite television. The media industry as a whole has been significantly impacted by this change in media consumption tendencies.

As the main public service broadcaster in the UK, the British Broadcasting Corporation (BBC) mission is to inform, educate and entertain (Article 57 of the Royal Charter, 2022). Hence in May 2022, the BBC announced that it would be taking a new ‘digital-first’ approach to meet the industry demand. However, a report from National Audit Office (NAO) casted doubt on the ability of the BBC to build a digital-first public service media organisation and manage the future demands of viewers and listeners (nao,2023).

For this assignment, you will be acting as the new “Trainee Transformation Consultant” responsible for coordinating and providing technology expertise to the BBC. As part of your new role, the senior board members have tasked you to produce a “Digital Trend Report” and an “A4 size Poster” which evaluate and recommend changes that the organisation must implement by means to maintain a competitive edge in the current disruptive media industry.

This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future.

Task 1: Digital Transformation Strategical Framework (LO1)

Critically review and propose an appropriate digital transformation strategical framework that your organisation should employed in order to respond to current digital change.

Important: Your analysis for Task 1 should be critical- you must include some digital transformation objectives that can support key departments such as operations, ICT, and marketing to achieve a Pass grade. You are encouraged to use examples to reinforce your arguments for Merit. For Distinction and High Distinctions, you should evidence the use of extensive personal research which has been thoroughly critically evaluated.

Academic Skills, Structure and References

• A clear introduction and conclusion.
• Work demonstrates intellectual originality, integrity, coherence, creativity and imagination
• Professional academic standards are followed consistently.
• Structure is in line with the given instructions.
• Report must be written in the 3rd person.
• Give a professional appearance with consistent formatting.
• Spelling and grammar are correct.
• Each page has page number in the Footer.
• Any tables or figures are correctly labelled.
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in-text citations (see referencing guide video here: https://bpp.cloud.panopto.eu/Panopto/Pages/Viewer.aspx?id=71c80bcc-f492-442f-9f7a-ae9e00ae6e61)

Proposed Structure and Word Limit Guidance

• Your report structure should include the following sections:
• Cover page (BPP University Administration Cover Sheet)
• Table of Contents
• List of Abbreviations (if appropriate)
• Introduction
• Task 
• Conclusion
• References
• Appendix (if required)

Business Report (1,000-word)

Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references and appendix are not part of the 1,000-word count.

Marking Guide