LDG7006M- Marketing Communications L7 Assignment 1 Brief- YSJU London

Assignment Description 

You are required to produce an independent creative artefact Presentation to complement and illustrate the development of a proposed marketing campaign with respect to implementing a new global public relations strategy. The Presentation should essentially illustrate a futuristic view of digital innovation within healthcare products, processes, and service provisions in order to accommodate the new transitional phase of health 4.0.

The Presentation must include the following:

• Select a healthcare organization (this must be an international or global organization, with readily accessible information).
• Illustration of the proposed marketing and communications campaign
• Include theory and literature relevant to global public relations strategy.
• Specify which country your chosen organization is in and discuss different factors impacting the selected organization.
• Futuristic view to accommodate the transitional phase of health 4.0

There is a primary focus on your chosen healthcare organization’s public awareness, innovation and communications strategy, paying particular attention to global public relations in the context of healthcare marketing.

Additional Information:

The healthcare market has been historically tied to physical appointments, manual examinations and treatment protocols completely dependent on human involvement, however, the industry has been rapidly evolving. There is a need to adopt more effective approaches driven by modern technology pre to post Covid-19 pandemic. Health 4.0 is a tech driven concept that transforms the traditional healthcare industry. Workshops providing guidance on how to select an appropriate organization will be
provided.

It is important that the content is underpinned with the inclusion of relevant academic theory, concepts, and models where appropriate, as well as contemporary industrial insights. These should be accurately cited and referenced according to York St John Harvard Referencing throughout. The Presentation should contain all the relevant information, but also be visually appealing including the use of digital media, graphs, tables, and figures as appropriate. You will be assessed on the creativity of your artefact, application of healthcare theory and knowledge, as well as your use of research and referencing throughout.

Remember it is a recorded video presentation so slides, video and audio should be clear.

1. Top of page: (Student ID number, title of the assessment)
2. Content 1: Introduction
3. Content 2: Healthcare organization overview
4. Content 3: Country and factors impacting organization (PESTLE)
5. Content 4 Current marketing and communications strategy (Relevant marketing Model)
6. Content 5: Public relations strategy (Relevant PR Model)
7. Content 6: Transitional phase of health 4.0 (Identification and Recommendation of future Tech for health 4.0)
8. Content 7: (Conclusion)
9. Harvard reference list

Your work needs to:

• Be underpinned by a range of contemporary academic and industrial research.
• Critically appraise the literature and theories relating to the issue under review; demonstrate awareness and the application of theory to practice.
• Provide practical examples to demonstrate awareness and the application of theory to practice.

Learning Outcomes

PLOS: 7.7

• 7.2. Illustrate a futuristic view of digital innovation within healthcare products, processes, and service provisions.

Guidance

1. Please refer to the York St John University Code of Practice for Assessment and Academic Related Matters 2024-25 (Policy Link).
2. Please pay particular attention to the Academic Misconduct Policy. Penalties will be applied where a student is found guilty of academic and/or ethical misconduct, including termination of the programme (Policy Link).
3. You are required to adhere to the word limit set for an assessment and note that you may be subject to a penalty if you exceed that limit. You are required to provide an accurate word count on the cover sheet for each piece of work you submit (Policy Link).
4. For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark (Policy Link).
5. An extension to the published deadline may be granted to an individual student if they meet the eligibility criteria (Policy Link).