LDD7006M Contemporary Digital and Data Skills L7 Assignment 1 Brief - 2025

LDD7006M Assignment Description

This assessment involves creating a portfolio consisting of twelve reflective logs focused on developing digital and data skills, supported by academic theory and industry insights, to enhance employability.

Your portfolio will help you plan your personal skills development and record the activities you are planning and engaging in during this time. It is important that the content is underpinned by relevant academic theories, concepts, and models where appropriate, as well as contemporary industrial insights. This portfolio gives you the opportunity to reflect. Learning to reflect is an important skill, as it will enable you to make the most of your experience and help develop your self-awareness. Give serious thought to the activities you have identified and planned. This will allow you to consider which aspects of your professional development interest you, what motivates you, and where your strengths and weaknesses lie.

Completing Reflective Logs

• You should identify 12 different areas for development.
• The areas should focus on the development of your digital and data skills. These development activities should address gaps in your digital and data skills that would increase your employability. They could include the knowledge, skills, and behaviours that are essential for organizations wanting to capitalize on the contemporary digital market.
• Each of the 12 reflective logs should have an average word count of 200 words, totalling approximately 2,500 words.
• Images can also be used—ensure these are royalty-free by using a website such as 
  References must be included.

Learning Outcomes of LDD7006M:

• 7.1. Demonstrate in-depth, specialist knowledge and mastery of techniques relevant to the study of opportunities and challenges of digital marketing.
• 7.3. Formulate a critical awareness of current issues in digital marketing and data analytics informed by knowledge at the forefront of the study, contemporary research, and ethical practice.
• 7.4. Demonstrate a deep knowledge and critical understanding of organisations, context, and response to changes in the global business environment.
• 7.7. Develop a critical understanding of the issues relating to digital marketing, enhancing their skills to develop sustainable and ethical, individual, and organisational potential.

LDD7006M Advice and Guidance

Please refer to the York St John University Code of Practice for Assessment and Academic Related Matters 2024-25 

Please pay particular attention to the Academic Misconduct Policy. Penalties will be applied where a student is found guilty of academic and/or ethical misconduct, including termination of the programme.

You are required to adhere to the word limit set for an assessment and note that you may be subject to a penalty if you exceed that limit. You are required to provide an accurate word count on the cover sheet for each piece of work you submit .

For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark.

An extension to the published deadline may be granted to an individual student if they meet the eligibility criteria.