Global Strategy and Sustainability CW11 Formative Assessment Brief | BPP

Published: 18 Feb, 2025

Category	Assignment	Subject	Management
University	BPP Business School	Module Title	Global Strategy and Sustainability

Word Count	1000-word
Assessment Type	Formative Coursework 11
Assessment Title	NESPRESSO MANAGEMENT CONSULTANCY REPORT

1. General Assessment Guidance

Please note late submissions will not be marked.
You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
For coursework, the submission word limit is 1000 words. You must comply with the word count= guidelines. You may submit LESS than 1000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
You can find further information on Harvard Referencing in the online library on the Hub (Found via Help&Support). You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on HUB in the Academic registry section (Found via Help & Support).
You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2. Assessment Brief

NESPRESSO MANAGEMENT CONSULTANCY REPORT

Business Report

In the role of a Management Consultant, you are invited by the CEO of Nespresso (a Strategic Business Unit of Nestle) to their headquarters. They have secured permission from the Board of Directors (BoD) to review and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this background, you are required to undertake a strategy upgrade of Nespresso’s operations and provide a business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module.

Task 1. You are required to conduct an internal and external environmental analysis, and then identify two sustainable competitive advantages to develop and support Nespresso’s global strategy. (LO1)

Task 2. Based on your analysis in Task 1, suggest either possible entry strategies for new markets or ways to improve existing strategies.

Guidelines

Guidelines for Task 1.

For a pass, at least the MACRO Environment, the Industry Environment, and the internal Environment should be analysed. For the industry environment, a few sentences can be used to explore the forces so far as they are referenced using journals and other credible platforms like Statista, Mckinsey’s and Mintel.
Some threats and opportunities can be identified in the analysis of the MACRO environmental analysis.
At most 2 competitive advantages should be identified from the internal analysis and an application of how they can be developed and maintained (sustained) will be rewarded. • Note that you cannot use SWOT analysis as the CEO needs a detailed and thorough understanding of each part of the business environment. One model can be used for each part of the environment analysis identified above.
Support your arguments with academic literature and references to other similar real companies.

To achieve a merit or distinction, you will be expected to demonstrate some critical evaluation of the environmental issues found in the research.

Guidelines for Task 2

An analysis of the motives of globalisation in relation to the organisation using a Model like YIP's industry globalisation drivers is important.
Analyse 2 strategic option(s) for Internationalisation as a theoretical foundation to assist in deciding which 3 Entry Strategies will support the organisation.
Evaluate the 3 Entry Strategies the organisation can use in entering the Global Environment using appropriate models and based on the Strategic Options you have identified. The application of these theories to the global environment and the organisation will attract high marks.
The application and originality shown in exploring the Strategic Option(s) and Entry Strategies logically and in detail is needed to attain a merit or distinction.
Support your arguments with academic literature and references to other similar real companies.

Presentation and Structure

Word count: 1000 words
Your report structure should include the following sections:
Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1– The External and Internal Environment
Task 2 – Strategy in the Global Environment
Concluding remarks
References
Appendix

Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 1000-word count.

Stuck Your Assignment? Deadlines Are Near?

Hire Assignment Helper Now!

Learning Outcomes:

Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)

Assessment Task	Module Topics	Marks	Module LOs
Task 1 – The External & Internal Environment	External Analysis – Opportunities and Threats Internal Analysis – Distinctive competencies, profitability and competitive advantage		LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy.
Task 2 – Strategy in the Global Environment	Strategy in the Global Environment – profit growth through global expansion		LO3: Evaluate the implications of global strategy to management practice within a business environment.
Presentation and Structure

Marking Guide

The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the guidelines, marks and marking rubric:

Part A - REPORT

Learning Outcome:

Fail

(0-39%)

Marginal Fail (40-49%)

Pass

(50-59%)

Merit (60-69%

Distinction (70-79%)

High Distinction (80-100%)

LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy.

Inadequate or Weak knowledge in the analysis of the external and internal environments using appropriate models. A weak understanding of at most, 2 competitive advantages identified in the environmental analysis and did not include how the competitive can be built and maintained

Limited understanding of the external and internal environments of the organisation with major lapses in the use of models needed in all parts of the environment.

There is limited understanding of at most, 2 competitive advantages identified in the environmental analysis and how these competitive advantages can be built and

maintained.

Satisfactory Knowledge of the external and internal environments of the organisation using appropriate models to analyse all parts of the environment with limited omissions in some parts.

There are adequate indications of opportunities and threats acknowledged in the external analysis showing some critical analysis and evaluation.

There are adequate indications of how at most 2 competitive advantages identified in the internal analysis

A good Knowledge of the external and internal environments of the organisation using appropriate models to analyse all parts of the environment with no omissions but some onset critical evaluations of the metrics found in researching for the environment.

There are good indications of opportunities and threats acknowledged in the external analysis showing its effect on business risk.

There are creative indications of how at

An excellent knowledge of the external and internal environments of the organisation using appropriate models in analysing these all parts of the environment with no omissions. Some critical analysis of the metrics found in researching the environment.

There is an excellent application of opportunities and threats acknowledged in the external analysis showing its effect on business risk.

There are creative indications of how at

most 2 competitive

An outstanding knowledge of the external and internal environments of the organisation using appropriate models in analysing these all parts of the environment with no omissions. Some critical evaluation of the metrics.

There is an outstanding application of opportunities and threats acknowledged in the external analysis showing its effect on business risk.

There are creative indications of how at most 2 competitive advantages identified in the internal analysis are

are sustained, showing some critical analysis.

most 2 competitive advantages identified in the internal analyses are sustained

creatively

advantages identified in the internal analysis are sustained creatively and with

some originality.

sustained creatively and with originality.

LO 2: Critically evaluate both strategic direction and strategic options in complex business environments.

An inadequate or weak analytical knowledge of how the organisation can enter the global market using 3 models.

This analysis lacks a prior understanding of the motives which will influence the organisation's entry into the global market.

There is a need for a proper analysis of at most 2 strategic option(s) available to the organisation which influences entry into the global environment with a model.

Limited analytical knowledge of how an organisation can enter the global market using 3 models. The analysis identifies but does not show a proper understanding of the motives for an organisation to enter the global environment. They were identified partially or not explored fully with a model.

There is a limited understanding of at most 2 Strategic Option(s) available for the organisation to use as a bases for entering the Global Environment. It was not identified appropriately and or

A satisfactory analysis of how the organisation can enter the global environment using 3 models. The analysis applies the models well, but some gaps can be bridged.

This analysis was based on an analysis of the motives for the organisation to operate globally. There was a good attempt to also show at most 2 strategic option(s) available for the organisation to use in forming a theoretical basis for the entry strategies analysed.

Good knowledge of how the organisation can enter the global market using 3 models

with experience at an intuitive or emotive level gained affectively from experience and with insights based on conscious reflection on the theory of global entry strategies. It is based on the extended reading beyond the course materials, which are referenced to demonstrate wider reading. This is based on a good knowledge of the motives for the organisation entering the global market with some convincing explanation,

application and

Excellent understanding of motives for the organisation entering the global market with some convincing explanation, application and originality to the organisation and environment.

There is an excellent understanding and appropriate level of illustration of at most 2 Strategic Option(s) available for the organisation to use as possible bases for entering the Global Environment with the use of a model. A logical and supported approach is used in choosing which strategic Option(s) were chosen.

These leads to an

Outstanding understanding of motives for the organisation entering the global market with convincing explanation, application and originality to the organisation and environment.

There is an excellent understanding and appropriate level of illustration of at most 2 Strategic Option(s) available for the organisation to use as possible bases for entering the Global Environment with the use of a model. A logical and supported approach is used in choosing which strategic Option(s) were chosen. These leads to an

outstanding of how the organisation can enter

not applied with a model.

originality to the organisation and environment.

The 3 entry strategies are first based on a good understanding and appropriate level of illustration of the Strategic Option(s) available for the organisation to use as a bases for entering the Global Environment. With the use of a model.

Excellent knowledge of how the organisation can enter the global market using 3 models using experience at an intuitive or emotive level gained affectively from experience and with insights based on conscious reflection on the theory of global entry strategies. It shows provides originality based on the extended reading beyond the course materials, which are referenced to demonstrate wider

reading.

the global market using 3 models using experience at an intuitive or emotive level gained affectively from ‘experience’ and with insights based on conscious reflection on the theory of global entry strategies. It shows provides originality and critical evaluation based on the extended reading beyond the course materials, which are referenced to demonstrate wider reading.

Buy Answer of your Assignment & Raise Your Grades

Order Non Plagiarized Assignment

Request Answer of this Assignment

Share this with your Friends

Facebook

Instagram

Worried about Global Strategy and Sustainability CW11 Assignment At BPP Business School? If yes you come to the right place, Workingment Assignment help in UK. We provide the best management assignment help from UK expert writers. We have a team of professional writers who have a deep knowledge of management subjects. Our writers help more than 5000 students and deliver AI-free work to them. We also provide assignment samples for your guidance.