BUSI1692 International Entrepreneurship Assessment 2 Brief Term 1, 2025-26 | UoG

Published: 15 Oct, 2025
Category Assignment Subject Entrepreneurship
University University of Greenwich Module Title BUSI1692 International Entrepreneurship
Assessment Title Assessment 2
Academic Year 2025-26

BUSI1692 Assessment Schedule

First sit

Deadline or

Weighting

Maximum

Marking type

Learning

assessments

exam period

out of

100%*

length

 

outcomes

mapped to this

 

 

 

 

 

assessment.

Assessment 1

26th November

30%

15 minutes

Stepped

1,2,3,4,5,6

Group

Presentation

/ Report

2025

05.00pm

Presentation

Presentation

+ 10 min Q&A

 

 

Assessment 2 Individual Report

08th December 2025

05.00pm

70%

2,500 words (excluding references)

Stepped

1,2,3,4,5,6

BUSI1692 Assessment 2: Details of Individual Report

Create/develop your own start-up or choose an existing SME/family firm (please note that the family firm should be small; do not select large multinationals). Whatever you choose, it must not be the same business idea you presented in your group.

  • Present the business idea (is it part of a start-up or a family firm?). Why is it interesting? What products or services does your company offer? Why should the customers buy these products or services?
  • How did you identify that there is a need for a new product or service? How did you identify a business opportunity/gap? How did you capture this opportunity?
  • Will the business idea help local communities (social entrepreneurship, etc.)? If yes, how?
  • Is your business idea part of a start-up or a family firm? If it is the former (i.e., start-up), then you will face the scarcity of resources issue. How do you plan to overcome this challenge? Will you use networks, etc.?
  • How will you fund your firm and business idea? Will you use angel investors? Venture Capital?
    Crowdfunding? Which platforms (refer to the lecture slides for examples)?
  • How will you protect the intellectual property of the business idea?
  • How will you expand your business idea in foreign markets (will you have to change the product service there – transformation part)?
  • Which markets will you enter? Who are your main competitors?
  • Which entry modes will you use? What is your market segment (e.g., young people? Socio-economic characteristics (income, etc.)?
  • How will you promote/advertise your business idea?
  • If you decide to choose an existing SME/family firm, you will have to introduce a new product or service.

You will also have to refer to relevant theories and concepts in your individual reports. Do not forget to cite your sources in your report! Use reliable sources only! You must also have a reference list! Check the materials on how to reference properly (Harvard format). 

Please use graphs and tables. This will make your individual reports more appealing.

Assessment 2: Individual Report

 

Crietria

80-100 % Exceptional

70-79% Excellent

60-69% Very Good

50-59% Good

40-49% Fail

30-39% Fail

0-29% Fail


Business Idea (25%)

State a clear claim on

A precise business idea

which is perfectly

The business idea is

very clearly made

The business idea is

very clearly made

The business idea is

partly clear. The

The business idea is

vague, unclear, or

The business idea is

vague, unclear or

Noserious attempt to

define the business

the business idea and

maintain a focus on it

linked to the topic

and/or sources. The

based on the topic

and/or sources. The

based on the topic

and/or sources. The

response somewhat

does not focus on or

missing. The response

does not focus on or

missing. The response

does not focus on or

idea. Very poor

mention of the

throughout

response maintains a

response almost

response almost

address the demands

address the demands

address the demands

business idea tasks

 

perfect focus on

completely addresses

completely addresses

of the task.

of the task

of the task

 

 

developing the

business idea,

the demands of the

task or it does maintain

the demands of the

task or it does not

 

 

 

 

 

thoroughly addressing

the demands of the task.

focus on developing it.

particularlymaintain

focus on developingit.

 

 

 

 

Evidence (25%)

Represent relevant

All the appropriate data

andevidence are

Most of the appropriate

data andevidence are

Some appropriate data

andevidence are

Some general evidence

provided in support of

Some of the evidence

is general,

Some of the evidence

is general,

The evidence is almost

absent and does not

information accurately

presented to support

presented for the

presented for the

the business idea

inappropriate or

inappropriate or

cover the business idea

 

the business idea and

business idea although

business idea although

 

inadequate in support

inadequate in support

 

 

all information is

this may be inadequate

this may be inadequate

 

of the business idea or

of the business idea or

 

 

accurate based on

or contain some

or contain some

 

is largely inaccurate

is largely inaccurate

 

 

reliable sources and

inaccuracies

inaccuracies

 

 

 

 

 

there is a verystrong

 

 

 

 

 

 

 

critical analysis

 

 

 

 

 

 

Reasoning (25%)

Explain howevidence supports the business

The response

demonstrates perfect reasoning and

Excellent reasoning

and understanding of the scientific topic

Very goodreasoning

andunderstanding of the business and/or

The response

demonstrates reasoning and

The response does not

demonstrate a strong reasoning and

The response does not

demonstrate a strong reasoning and

Verypoor reasoning of

the business idea. The report includes almost

idea

understanding of the

business idea. The report includes all the

and/or sources are

demonstrated. The response attempts to

sources are

demonstrated. The response attempts to

understanding of the

business ideaand/or sources, and

understanding of the

business idea and/or sources, and

understanding of the

business idea and/or sources, and

none of the actions that

your business ideas need tobecome

 

necessary actions that

explain the relationship

explain the relationship

explanation of the

explanation of the

explanation of the

successful

 

yourbusiness idea

between claim and

between claim and

relationship between

relationship between

relationship between

 

 

needs to be successful

andthe application of a

evidence. The report

includes some of the

evidence in a very

goodway. The report

claim and evidence is

overall good. The

claim and evidence is

minimal. The report

claim andevidence is

minimal. The report

 

 

critical analysis is

necessary actions that

includes many of the

report includes a

includes very few

includes very few

 

 

evident

your business idea

needs tobe fruitful.

necessary actions that

your business idea needs tobe fruitful.

number of actions that

your business idea needs to be fruitful

actions that your

business idea needs to be fruitful

actions that your

business idea needs to be fruitful

 

Organisation (15%)

Organise your ideas in

An effective

organisational

An organisational

structure is evident, but

An organisational

structure is evident, but

An organisational

structure is evident and

An organisational

structure is largely

An organisational

structure is largely

The structure of the

report is very poor and

a logical sequence

structure enhances the

may not be fully

may notbe fully

the ideas between the

absent and the

absent andthe

there is almost no

 

readers understanding

developedor

developed or

ideas are overall clear

relationships between

relationships between

relationships between

Note: This rubric is designed for the individual report assessment 2. Evaluators will consider your ability to independently analyse and present a comprehensive international enterprise strategy.
 
The marking rubrics provide a detailed breakdown of marking criteria for the Individual and Group reports. Please, read it carefully to understand what is expected of you.

Coursework is marked on the understanding that it is the student’s own work on the module and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources, this must be properly acknowledged in accordance with the University’s regulations regarding Assessment Misconduct.

Marking, Feedback, and Next Steps

To pass this module, you must achieve an overall mark of 50+ and a mark of 50+ for all assessments.

For coursework, the marks and feedback will normally be provided to students within fifteen working days of the submission deadline. In exceptional circumstances, where there is a delay in providing feedback, you will be informed by the module leader.

If you do not pass a module on the first attempt, you will likely be eligible for a resit opportunity on the failed assessments. The Progression and Award Board (PAB) will decide whether you will be offered an opportunity to resit. Note that marks on resit assessments are capped at 50% unless an extenuation has been applied for and granted.

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