BUSI1692 International Entrepreneurship Assessment 2 Brief Term 1, 2025-26 | UoG

BUSI1692 Assessment Schedule

BUSI1692 Assessment 2: Details of Individual Report

Create/develop your own start-up or choose an existing SME/family firm (please note that the family firm should be small; do not select large multinationals). Whatever you choose, it must not be the same business idea you presented in your group.

• Present the business idea (is it part of a start-up or a family firm?). Why is it interesting? What products or services does your company offer? Why should the customers buy these products or services?
• How did you identify that there is a need for a new product or service? How did you identify a business opportunity/gap? How did you capture this opportunity?
• Will the business idea help local communities (social entrepreneurship, etc.)? If yes, how?
• Is your business idea part of a start-up or a family firm? If it is the former (i.e., start-up), then you will face the scarcity of resources issue. How do you plan to overcome this challenge? Will you use networks, etc.?
• How will you fund your firm and business idea? Will you use angel investors? Venture Capital?
  Crowdfunding? Which platforms (refer to the lecture slides for examples)?
• How will you protect the intellectual property of the business idea?
• How will you expand your business idea in foreign markets (will you have to change the product service there – transformation part)?
• Which markets will you enter? Who are your main competitors?
• Which entry modes will you use? What is your market segment (e.g., young people? Socio-economic characteristics (income, etc.)?
• How will you promote/advertise your business idea?
• If you decide to choose an existing SME/family firm, you will have to introduce a new product or service.

You will also have to refer to relevant theories and concepts in your individual reports. Do not forget to cite your sources in your report! Use reliable sources only! You must also have a reference list! Check the materials on how to reference properly (Harvard format). 

Please use graphs and tables. This will make your individual reports more appealing.

Assessment 2: Individual Report

Note: This rubric is designed for the individual report assessment 2. Evaluators will consider your ability to independently analyse and present a comprehensive international enterprise strategy.
 
The marking rubrics provide a detailed breakdown of marking criteria for the Individual and Group reports. Please, read it carefully to understand what is expected of you.

Coursework is marked on the understanding that it is the student’s own work on the module and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources, this must be properly acknowledged in accordance with the University’s regulations regarding Assessment Misconduct.

Marking, Feedback, and Next Steps

To pass this module, you must achieve an overall mark of 50+ and a mark of 50+ for all assessments.

For coursework, the marks and feedback will normally be provided to students within fifteen working days of the submission deadline. In exceptional circumstances, where there is a delay in providing feedback, you will be informed by the module leader.

If you do not pass a module on the first attempt, you will likely be eligible for a resit opportunity on the failed assessments. The Progression and Award Board (PAB) will decide whether you will be offered an opportunity to resit. Note that marks on resit assessments are capped at 50% unless an extenuation has been applied for and granted.