BUS7C5 International Entrepreneurship - Project Assignment Brief

Module outcomes of BUS7C5:

1. Critically evaluate and interpret the issues, concepts, and relevant theoretical models of entrepreneurship in a global context.
2. Critically identify international opportunities for entrepreneurs to expand current ventures and critically discuss the environmental factors that may impact positively and negatively on the ability to develop those ventures.
3. Critically discuss the logistics behind the implementation and management of a global entrepreneurial strategy and demonstrate creativity and innovation through the development of a global expansion implementation plan.
4. Critically examine the impact of international venture failure and make recommendations for improvement and success.

BUS7C5 Assessment task details - provide a description of the task

Mixed project based on students completing the following tasks.

1. Group - Working in your allocated groups, assume the role of an entrepreneur to produce a PowerPoint presentation to potential investors setting out your business plan, consider an international entry strategy, select a country and outline how you will set your business into this country, use theory to support your work. Each group member will need to clearly demonstrate how they have met the learning outcome for this task. You will be presenting this as a group on campus at a date to be provided by the module leader (L.O 2). 14 slides and presentation should not be more than 10 minutes. 30 marks - You can upload the completed PowerPoint on the discussion point under the Module Café on Moodle for peer review and comments before your live presentation if you wish. 
2. Individual - Write a report with evidenced research of the different international concepts, issues, cultural considerations to global entry referencing relevant models and theories and utilise SPSS in presenting your findings (L.O 1) 1000 words. 15 marks
3. Group - Working in your allocated groups, considering the entry strategy discussed in tasks 1 and 2 produce a PowerPoint detailing your marketing entry campaign. Each group member will need to clearly demonstrate how they have met the learning outcome for this task (L.O 3). 11 slides and presentation should not be more than 10 minutes. 15 marks - You can upload the completed PowerPoint on the discussion point under the Module Café on Moodle for peer review and comments before your live presentation if you wish.
4. Individual - Write a briefing paper analysing a global entrepreneurial strategy and the steps your organisation will take to become a successful international entrepreneurial company (L.O 4) 1200 words. 30 marks 5. Individual - Using a reflective model of your choice write a reflective piece on your experience in undertaking task 1 to 4 (L.O 1,2,3 & 4) 800 words. 10 marks

Total marks 100

Task 1 and 3 will be presented live here on campus, dates and times to be confirmed.

Tasks 1 and 3 must be submitted by the group leader on the separate submission point on Moodle after the live presentation has taken place.

All group members will be expected to speak during the live presentation, you should participate in the group elements of the tasks and failure to do so will lead to a mark of zero for the non-participating member/s.

Group communication for the task 1 and 3 should be done using TEAMS, this is a compulsory directive.
Complete all the tasks and failure to do so will lead to a lower mark than expected.

BUS7C5 Submission instructions

A single Word document only (not PDF), Arial Font size 12, 1.5 line spacing, containing all your tasks for this assignment and a reference list.

Tasks 1 and 3 are group tasks that will be presented live at a date to be provided by the module leader and submitted to a separate group submission point on Moodle. All members of the group need to participate and should be present for the live presentation. Only the group leader will submit this part of the submission.

• For the Turnitin submission point, you will submit all 5 tasks individually,
• however for task 1 and 3 you will only include your contribution and your live presentation notes.
• A template for each task is available on Moodle, which must be followed. Please submit the completed group tasks as one document online via the appropriate Turnitin submission on Moodle.

Hints and tips

Your project task should follow the templates provided for each task available here and on Moodle. Make sure to explain with sufficient detail the methods used. You must analyse and clearly present the information using theory, appropriate models, data, showing your understanding of why and how to use them.

Task 1 to 5 Templates

Task 1 - Group PowerPoint Presentation Template (14 Slides)

Slide 1 cover slide (Not included in slide count)

• Student names,
• student numbers,
• module titile and code

Slide 2: Introduction

• Clear introduction as an entrepreneur presenting to potential investors
• Briefly introduce the business idea or existing business.

Presentation is clear and concise.

• Slide layout is well-structured with a title, role identification, and an engaging introduction.

Slide 3 - 10: Business Plan Overview

Provides an overview of the business plan, emphasising key aspects.

• Clearly communicates the business's value proposition or unique selling points.
• Presentation is clear, organised, and logically structured.
• Use of headings and bullet points enhances readability.

Slide 11-13: International Entry Strategy

• Presents a well-defined international entry strategy.
• Selects a specific country for entry and justifies the choice.
• Outlines key steps or strategies for entering the chosen international market.
• Theory Integration
• Uses relevant business theories or models to support the international entry strategy.
• Demonstrates a clear understanding of the theoretical underpinnings of the chosen strategy.

Slide 14: Conclusion

Summary of the key points

Slide 15: Reference list (not included in slide count)

• Reference list in Harvard style and in line with WU referencing guidelines. Slide 16: Appendix (Not included in slide count)
• Any supplementary information, data, or materials that support the main content but are not essential to the main text.

Additional guidance

• Presentation needs to be persuasive and effectively communicate the value of the investment opportunity.
• Utilise visuals, graphs, or data where applicable or design elements effectively to enhance the presentation's appeal.
• Keep the audience engaged throughout the presentation.
• Ensure that the overall design is visually appealing and complements the content.
• Deliver the presentation confidently and with enthusiasm.
• Use proper citations for any theories or models they reference.
• Slides need to be concise, well-structured, avoid clutter and excessive text.

Task 2 - Individual Report Template (1000 words)

Title page

The title page needs to be informative and descriptive, concisely stating the topic of the report, name and student number.

Table of contents

• A clear and informative title that reflects the content of the report. Introduction
• Introduce the topic and its relevance to global entry.
• Clearly state the report objectives.
• Provide a brief overview of what the report will cover.

Main Analysis

• Provide evidenced research of different international concepts, issues, and cultural considerations relevant to global entry.
• Reference relevant models and theories to support the discussion. 
• Present clear and well-structured arguments and analysis.

Demonstrate a deep understanding of the topic.

• Utilise SPSS to present data analysis results, such as charts, graphs, and statistical tests where applicable. Present your analysis using SPSS or NVivo to provide data-driven insights into international entry issues. SPSS - Present statistical findings (e.g., frequency distribution, cross- tabulations, correlation tests). Example: If you are exploring cultural differences in consumer behaviour, analyse survey data using SPSS and present the results visually (charts, graphs, etc.). Key SPSS Tools - Descriptive statistics, Chi-square tests, regression analysis, ANOVA (depending on your data and research question). NVivo - If your data is qualitative, you can show how NVivo helps you code responses and analyse patterns. Example: Thematic analysis of interview transcripts on cultural challenges in global expansion. Key NVivo Tools - Coding, word frequency analysis, clustering, thematic mapping. SPSS/NVivo Output: Include relevant tables, graphs, or charts from SPSS or NVivo as evidence in the report.
• Analyse and interpret the findings in the context of the report objectives.
• Discuss the implications of the findings for global entry strategies.
• Addresses any limitations or challenges related to the topic.

Conclusion

• Summarise the key findings and their significance.
• Reiterate the main points from the report.
• Offer insights or recommendations based on the research. 

References

• Provide a list of all sources cited in the report following a consistent Harvard reference style in line with the WU Harvard referencing guide. 
• Ensure proper referencing of models, theories, and data sources. Appendix
• Any supplementary information, data, or materials that support the main content but are not essential to the main text.

Additional Guidance

Ensure the report is well-organised and follows a logical structure.

• Use clear and concise language.
• Avoid grammatical and spelling errors.
• Utilise headings and subheadings to enhance readability.
• Utilise relevant tables, charts, and SPSS output to support your findings.
• Evidence of critical thinking and analysis in discussing international concepts, issues, and cultural considerations in the context of global expansion.

Task 3 - Group Campaign PowerPoint Presentation

• Slide 1 - Cover slide (Not included in slide count)Student name, number
• Module code and tittle

Title

Slide 2 - Introduction/Opening Hook

• Start with an engaging and attention-grabbing hook that introduces the PowerPoint and captures the audience's interest.

Slide 3 - Brief Overview

Provide a brief overview of the purpose of the presentation, including the entry strategy and marketing campaign you will discuss.

Slide 4- Entry Strategy Recap

• Summarise the entry strategy discussed in tasks 1 and 2.
• Mention key points such as market selection, target audience, and positioning.

Slide 5 - Marketing Entry Campaign

Introduce the marketing entry campaign you will detail in the presentation. 

• State the objectives and goals of the campaign.

Slide 6 - Market Research

Explain the research conducted to understand the target market. Highlight key insights that informed the campaign.

Slide 7 - Marketing Mix

Discuss the elements of the marketing mix (Product, Price, Place, Promotion) specific to your entry campaign.

• Explain how these elements align with the entry strategy.

Slide 6 - Creative Elements

Showcase the creative aspects of the campaign, such as advertisements, branding, and messaging.

• Emphasise how creativity supports the campaign's objectives. Slide 7 - Campaign Rollout
• Describe the timeline and process for launching the campaign Mention any partnerships or collaborations involved.

Slide 8 - Multichannel Approach

• Explain the channels and platforms used for marketing (e.g., social media, email, traditional media).
• Discuss the rationale behind channel selection.

Slide 9 - Monitoring and Feedback

• Detail how the campaign's performance will be monitored and measured.
• Mention key performance indicators (KPIs) and how they relate to the campaign's goals.

Slide 10 - Campaign Results

• Share initial results or expected outcomes of the campaign.
• Include metrics such as engagement rates, conversion rates, or sales figures.

Slide 11 - Conclusion and Next Steps

• Summarise the key points discussed in the presentation.
  Mention any next steps or adjustments based on early campaign results. Slide 12 - Closing

Encourage audience to take a specific action, such as visiting a website, subscribing, or contacting for inquiries.

Slide 13 - References (Not included in slide count)

Reference list in line with the Wrexham University reference guide.

Slide 14 - Appendix (Not included in slide count)

Any supplementary information, data, or materials that support the main content but are not essential to the main text.

Additional Tips

• Be creative and innovative.
• Ensure a clear, professional PowerPoint and presentation quality. Use visuals, graphics, and animations to support your content.
• Maintain a conversational and engaging tone throughout the presentation. Keep the PowerPoint within the specified slide count (approximately 11 slides excluding cover, references and appendix slides).
• This structured guidance will assist you to outline and create a well- organised PowerPoint detailing your marketing entry campaign.

Please Note:

• You will export your individual contribution to the overall presentation along with your presentation notes and add this to word document, with the rest of the tasks to the word document and submit the completed task as one document on the Turnitin submission point on Moodle.

Task 4 - Individual Briefing Paper Template (1200 words) Name

Date

A note to identify who the briefing paper is intended for.

The date of preparation of the briefing paper.

Subject

The topic or issue of the briefing paper.

Background

Provide a summary of past and/or current events that provide a context for the topic or issue, including any policies or past practices.

Introduction

• Introduce the purpose and scope of the briefing paper. Provide an overview of your business and its status.

Analysis

• Global Entrepreneurial Strategy

Strategy Selection

• Briefly describe the global entrepreneurial strategy chosen for international entry (e.g., market entry strategy, business model).

Rationale

• Explain the reasons for selecting this strategy and how it aligns with the organisation's goals and capabilities.
• Introduce relevant theoretical models or frameworks that support the chosen strategy. Steps for International Entrepreneurship

Market Research and Analysis

• Discuss the importance of thorough market research in the international context.
• Explain how the organisation will gather and analyse data related to the target international market.

Market Selection and Entry

• Detail the criteria used to select the specific international market(s).
• Describe the entry mode (e.g., export, joint venture, acquisition) and rationale behind the choice.

Product or Service Adaptation

• Explain how the organisation will adapt its products or services to meet the needs of the international market.
• Consider factors like cultural preferences and regulatory requirements. Marketing and Promotion
• Outline the marketing and promotional strategies to reach the target audience in the international market.
• Discuss advertising, branding, and digital marketing approaches. Supply Chain and Distribution
• Explain how the organisation will manage the international supply chain, including logistics and distribution channels.

Legal and Regulatory Compliance

• Address legal considerations, including compliance with international laws, regulations, and trade agreements.

Risk Management and Contingency Plans

• Discuss strategies for mitigating risks associated with international expansion.
• Mention contingency plans in case of unexpected challenges. Conclusion
• Summarise the key points of the briefing paper.
• Emphasise the organisation's commitment to becoming a successful international entrepreneurial company.

Recommendations

• Provide any specific recommendations or actions that the business should prioritise in the immediate future.

Cautionary Notes (optional)

• Identify any sensitive aspects of the topic or issue that may affect a person or an organisation in a negative way.