BSM22702 Task 1: Group presentation Brief: Strategic Management and Leadership L7

Task 1: Group Presentation 

This is a group presentation. Your tutor will allocate you into groups, typically 3 – 5 members in each group. Each group will prepare a deck of PowerPoint slides and deliver an oral presentation.

• The oral presentation will be 10 minutes (+-10%) for each group, with 8 – 12 PowerPoint slides (excluding the cover page, content table, reference list, appendices if any, and any other slides that do not contain the main content of the presentation)
• Broadly, each group member is expected to make a relatively equal contribution to making the PowerPoint slides and the presentation
• Grading will be based on group performance and individual performance (See marking rubric for details)
• There will be viva at the end of the 10-minute presentation. The lecturer(s) will ask each group member questions.

The questions could include but are not limited to
- each group member’s contribution to the group work
- content covered in the group work
- further exploration of business management concepts and/or analysis based on the content covered
- methods and sources of research
- reflection on the quality of the PowerPoint slides, the presentation and the dynamics of teamwork
- others

Overview

This assessment focuses on delivering a 10-minute oral presentation centred around the analysis of both the internal and external business environments, as outlined in the module. The presentation will require you to demonstrate a comprehensive understanding of key strategic management tools and their application in real-world business environment.

You are required to base your presentation on one of the following organisations:

• ExxonMobil
• General Motors
• Alphabet
• Nestle
• Amazon
• Uber
• Shopify
• Youtube
• UNIQLO
• Shein
• Burberry

The goal of this presentation is to critically assess your understanding of how a business operates within its internal and external environments, and how strategic decisions are informed by these factors. You are expected to apply various strategic frameworks and tools for your analysis.

Expectations

• Your presentation should be supported by relevant academic theories and real-world examples.
• Harvard Referencing is required for in-text citations and reference list.
• Time management is critical. Ensure your presentation fits within the timeframe stipulated.
• The presentation will be recorded for marking purposes.

Structure of the presentation

Assignment Declaration Form
Cover page

• Name of the organisation of choice
• Name and student ID of each group member

Content table
Introduction (1 - 2 minutes)

• Briefly introduce the organisation of choice
• Briefly explain the organisation’s business model
• Outline the purpose of the presentation

External environment analysis (3 - 4 minutes)

• Industry analysis: international market characteristics, competitive landscape, industry trends
• Macro environment analysis: apply PESTEL framework
• Micro environment analysis: apply Porter’s Five Forces framework
• Explore how external environmental analysis informs strategic decision-making (at both corporate and business levels, if applicable)

Internal environment analysis (3 – 4 minutes)

• The organisation’s business culture and characteristics of leadership
• Key resources and capabilities: apply resource-based view
• Business competitive advantage: apply VRIO framework
• Explore how internal factors shape the organisation’s strategic direction

Conclusions and recommendations (1 – 2 minutes)

• Consolidate the key findings: apply SWOT analysis
• Make strategic recommendations for the organisation

Reference list