Brand Management Assignment 2 Brief 2025

Submission Format of Brand Management:

The submission is in the form of an group written report of maximum 6 students. This should be written in a course, formal business style using 1.5 lines spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. Any suspicions regarding plagiarism will lead to failure in results of the assignment. The recommended word limit is 3,500 words, although you will not be penalized for exceeding the total word limit.

Brand Management Learning Outcomes:

LO4: Demonstrate  the  ability   to  critically   evaluate   a   case   study involving communication strategy, channel choice and creative content.

Brand Management Assignment Brief and Guidance:

You are working as an executive at Brand and Marketing department in NVIDIA. As a part ofyour job, you are required to prepare a report to review and critically evaluate the company’smost recent brand campaign in 2023 or 2024. Pick on campaign in 2023-2024 and work withthat campaign, I need your report, DO NOT CREATE A MARKETING PLAN.

Note: NVIDIA can be the new company in Vietnam or the Head Quarter.

Assignment Brief (RQF)The content of this report should address the following subjects:

• A brief summary of the campaign (Target audiences, campaign objectives, highlight activities, results)
• Critical evaluation of the campaign in terms of branding strategy, brand equity factor choices, communication channel choices, creative content, and monitoring.
• Provide some recommendations to improve the branding campaign and justify those recommendations.