BMK0150 Strategic Marketing Management Assessment Brief Presentation Term 1 25/26

Submission Time (if applicable)

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Distinction (A): 70-100

An exceptional approach to research and enquiry that reflects outstanding knowledge of material and critical ability appropriate to postgraduate level

General/Knowledge

Presentation

Understanding

/Skills

Selection of cited material & Coverage

Structure

90-

100

Outstanding and Insightful. Displays (for example): publishable quality; outstanding research or critical potential in the context of current problems and/or new insights; originality and independent thought; ability to make informed judgements

Highest professional standards of presentation written in the style appropriate to the assessment brief

Authoritative, full understanding of all the issues with originality in analysis; clear evidence of problem-solving

Full range of sources used selectively and skilfully to support argument.

Accurate and

Coherent and compellin g argument well presented

80-89

Striking and insightful. Displays (for example): excellent research or critical potential in the context of current problems and/or new insights; flexibility of thought; possibly of publishable quality

Professional standards of presentation written in the style appropriate to the assessment brief

skills

consistent use of the agreed referencing system

70-79

Excellent. Displays (for example): high levels of accuracy; evidence of the potential to undertake research; the ability to analyse primary sources critically in the context of current problems and/or new insights

Very good standards of presentation written in the style appropriate to the assessment brief

Merit (B): 60-69

A coherent approach to research and enquiry that meets all learning outcomes and demonstrates critical evaluation appropriate to postgraduate level

General/Knowledge

Presentation

Understanding/Skills

Selection of cited material & Coverage

Structure

60-69

Approaching excellence in some areas with evidence of the potential to undertake research and critical analysis of current problems and/or new insights. Well- developed relevant argument and a good degree of accuracy

Good standard of presentation; written in the style appropriate to the assessment brief with length requirement met and academic conventions followed

Independent, critical evaluation of full range of relevant concepts and theories with some evidence of originality; evidence of problem- solving skills

Complex work and concepts presented; key texts used effectively. Accurate and consistent use of the agreed referencing system

Argument concise and explicit

Pass (C): 50-59

A coherent and logical approach to research and enquiry that meets all learning outcomes and shows understanding of the basic principles appropriate to postgraduate level

General/Knowledge

Presentation

Understanding/Skills

Selection of cited material & Coverage

Structure

50-59

A systematic understanding of knowledge; critical awareness of current problems and/or new insights; can evaluate critically current research and can evaluate literature and methodologies

Length requirement met and academic conventions mostly followed. Written in the style appropriate to the assessment brief; possibly very minor errors in language which do not impede understanding

Practical understanding of how established techniques of research and/or analysis are used to create and interpret knowledge in the discipline; some evidence of problem-solving skills

Comprehensive understanding of techniques applicable to own research or advanced scholarship. Consistent use of the agreed referencing system which is predominately accurate

The argument is developed but may lack fluency

Referred (R): 0-49

Some knowledge of core material and critical ability appropriate to postgraduate level, though learning outcomes are not fully met

General/Knowledge

Presentation

Understanding/Skills

Selection & Coverage

Structure

35-

49*

knowledge of concepts within prescribed range but fails to adequately address the task posed by assessment

Length requirement met and academic conventions mostly followed. The style of presentation is appropriately matched to the assessment brief. Minor errors in language which do not impede understanding

Some insight into the problem or topic; attempt to demonstrate problem- solving skills and originality

Limited sources. Use of the agreed referencing system contains some inconsistencies and inaccuracies

Argument not fully developed and may lack structure and coherence

Referred (R): 0-34

A superficial or inaccurate answer with only peripheral knowledge of core material and very little critical ability. Learning outcomes not met. Not an appropriate submission for postgraduate level.

General/Knowledge

Presentation

Understanding/Skills

Selection & Coverage

Structure

0-34

Knowledge of concepts falls short of prescribed range and does not address the task posed by the assessment

Length requirements not observed, inconsistency in academic conventions and style. Minor language errors which occasionally impede understanding

Limited or no insight into the problem or topic; no evidence of problem- solving skills or originality

Some irrelevant and/or out of date sources.

Referencing system may be systematically inaccurate or absent

Argument not developed and/or may be presented in a manner that makes knowledge and understanding difficult to assess