BMBA5006 Entrepreneurship Project Assignment 2 Brief 2025 | DMU

Assessment Information - What you need to do

This assignment is an individual 15-minute recorded presentation. This assignment requires you to prepare...

A well-researched business idea presentation that should demonstrate a thorough piece of quantitative or qualitative research and analysis. It shows commitment, perseverance, self-motivation, independent study, initiative and critical thinking; essential elements to establishing your competency in the future competitive world.

The presentation should be 15 minutes in length, with an additional 5 minutes for questions.

In preparation -

• Establish the context, background and/or importance of the topic 
• Consider a problem, controversy or a commercial gap
• Establish the applicability of the entrepreneurship research
• List summary research questions
• Be able to defend the significance or value of the idea

Criteria for Assessment - How you will be marked

Quality of Idea -Viability (20%)

Demonstrates the idea is unique/viable/feasible/promising/sustainable. Consideration of creativity and innovative technology or ideas proposed. Supports the idea with relevant data to show there is a gap and potential. Clarity in framing the idea.

Market Research and Analysis (20%)

The ability to clearly demonstrate that research was conducted. Evidence of competitor analysis, stakeholder analysis, PESTLE and SWOT. In case of product/service demonstrate consideration for the Segmentation, Targeting and Positioning for the target market.

Financial Statements (20%)

Ability to present the financials-initial capital required, and the reasoning behind its source, sales forecast, cashflow projections for the first, second and third year.

Overall Presentation (20%)

The presentation follows a logical structure, good tonal variation, confident delivery, demonstrates real interest (passion) and is professional. Good use of pictorial, animations, and transitions of the slides. Logo, Vision, Mission and graphics.

Influence (20%)

The presenter demonstrates knowledge of the business sector/industry. Engaging and confident, leaving less room for doubt. Uses relevant research and sources to support the idea-check the consistency of Harvard Use. This is inserted in the relevant slides, and a reference list is provided at the end.

Further information on University mark descriptors can be found here.

This assignment is designed to assess the following learning outcomes:
1. Develop knowledge and practical experience of business plan creation.
2. Apply a range of management knowledge and skills to building a business.
3. Capacity for independent, self-managed work experience.
4. Presentation of the plan to mentors and academics.
5. Learn through reflection on practice and experience.

Assessment Details

A 15-minute presentation will be made using Microsoft PowerPoint and presented face-to-face between the student and the supervisor.

How to Submit Your Assessment

The presentation will be conducted during the week commencing 15th September 2025 @ 12:00 pm BST.

No paper copies are required. You can access the submission link through the module web.

Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

Please ensure that you have submitted your work using the correct file format; unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.

All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions.

• If an assessment is submitted up to 14 days late, the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules
• If an assessment is submitted beyond 14 calendar days late, the work will receive a mark of zero per cent
• The above applies to a student's first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline the work will immediately be given a mark of zero per cent
• If an assessment, which is marked as pass/fail rather than given a percentage mark, is submitted later than the deadline, the work will immediately be marked as a fail

The University wants you to do your best. However, we know that sometimes events happen which mean that you can't submit your coursework by the deadline - these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline. You will find information about applying for extensions and deferrals here.

Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.