BM7701 International Business Individual Assignment Sem1, 2025-26 | UoG

BM7701 The Requirements for the Assessment

This assignment will be focused on a company allocated to you from the Top 100 fastest-growing companies in the UK 2025. Writing about a company not on the list will result in failing this assignment!

You should write a 3000-word business report analysing the particular internationalisation activities of your allocated company. Your first task is to determine via research whether your allocated company has already internationalised-(Scenario A), or not-(Scenario B). The guidance on how to write the report in each scenario is given below.

Scenario A: Your allocated company has already internationalised, and you should consider the following in your report:

1) What are the firm's specific advantages, and how have they influenced its decision to enter a particular market

2) What are the reasons for the company to choose this particular country for internationalisation? Consider country analysis and country-specific advantages.

3)  What was the international market entry mode chosen by the company, and what is the rationale behind this decision?

4)  What are the key challenges and opportunities facing the company in its chosen country? Consider both local and global business environment challenges and ethical issues.

Scenario B: Your allocated company has not yet internationalised, and you should consider the following in your report:

1) Which particular country should your company enter first, and why? You should identify your allocated company's specific advantages and use country-specific advantages based on country analysis, and propose a country that your allocated company should enter first. Provide a rationale for this decision
2) What entry mode should the company choose for your proposed destination and why? What is the rationale behind this decision?
3) What are the key challenges and opportunities facing the company in your proposed international market? Please consider both local and global business environment challenges and ethical issues.

In both Scenarios, your analysis should use appropriate theories, analytical tools, and frameworks as well as real business data and information. Your critical evaluation should examine recent developments in the topic area and the application of theory to business organisations. You need to use academic journal articles from the following journals alongside other references. Your analysis must also utilise information from a range of reliable sources, including online sources that are provided to you on Moodle.

• Journal of International Business Studies
• Strategic Management Journal
• Journal of World Business
• Management International Review
• Thunderbird International Business Reviews
• Transnational Corporations
• International Business Review
• The Academy of Management Journal
• Journal of Emerging Knowledge on Emerging Markets
• Marketing Intelligence & Planning

Use of Artificial Intelligence (AI):

We encourage the use of AI generative language tools in this module to help inform you about your assignment topic, to understand the contributions and limitations that AI offers, and to help your learning. However, you are not permitted to present the output of generative AI tools as your own work. Any material produced by AI must be acknowledged. Please include a paragraph at the end of your work and before your reference list (this is not included in word count), explaining exactly what you used AI for and what precise prompts you used to obtain the results. If you are suspected of using substantive generative AI in your assessment submission, without proper attribution, you will be referred for a suspected academic misconduct investigation. For more information: Student Guidance for Using Generative AI in Learning.

Accurate pinpointing of reference sources is required for this assignment. 

Specific referencing instruction:

You should use the APA 7th Edition referencing in your work. According to the APA 7th guidelines published by the UoG Library, “it is optional to give a page number” for paraphrased ideas. However, for this module assessment, you are required to pinpoint specific parts of a published book or article using page numbers (or paragraph numbers for webpages without pagination). It is not required if you are referring generally to the whole document or book, or a broad idea within the text. When selecting sources, ensure they are fully accessible to the marker via the UoG Library search tools or Google Scholar, based on the information in your reference list.

Special Instructions:

1.    Your submission should be written in a business report format.
2.    Use Arial, font size 12 with 1.5 line spacing.
3. You should submit your assignment as an MS Word document, not a PDF.

BM7701 Arrangements for Submission

Your individualised submission deadline will be available through your assessment submission point. Although the Assessment Brief on the Module Guide includes details of the standard submission deadline, in all cases, these become individualised for you and presented to you through the assessment point itself. This applies to all forms of assessment, except for exams, where the date and time will be available in MyGlos approximately four weeks in advance, and certain forms of assessment, such as presentations and performances, for which these details will be clarified by your tutor.

Your assessment will be submitted online via Moodle. Please name the files you are submitting using the convention:

The Maximum file size for uploading is 100MB.

This assessment will be marked anonymously. This means Moodle will hide student identities from the marker during the marking process. To protect this anonymity, please do not incorporate your personal details, including your name, initials and email, anywhere within the actual assignment or its file name.

Please also be aware that if you take an extension, it may not be possible for your work to be marked anonymously. This is because the technology reveals all student identities to the marker on the standard feedback return date, but your assignment might be marked after this.

If you have any questions about the anonymous assessment, please contact your Module Tutor.

BM7701How your Assessment will be Marked

This assessment addresses the following Learning Outcomes

• Demonstrate a systematic understanding of the global business environment and the challenges and opportunities in international business operations, corporate responsibilities, and business ethics.
• Display a critical perspective on international business theory, principles, underlying concepts, and practice as well as the models and processes in a national and international context
• Critically apply theoretical concepts to a range of international contexts and implement international strategic management thinking in a global context
• Realise a fundamental understanding of strategy in an international business context, and the knowledge and skills required for assessing and developing international business strategies and operations
• Identify, critically analyse, and evaluate real issues and problems involving complex situations which can occur in an international business context, and be able to provide alternative courses of action and recommendations
• Discuss and debate ethical issues and challenges in a global business context at a high theoretical level, and synthesise ideas and information innovatively and create solutions for responsible business operations on a global level.

To Pass the Assessment

In order to pass the assessment, you must complete all tasks within the assignment brief, AND the total grade must achieve a mark of 40% or higher.

If you fail to cite any references in the assignment, you will receive an automatic grade of 1%.

If you leave the assignment in a DRAFT version and do not complete the submission, then you score a grade of 1%.

If you score a total grade of 1% to 3%, then you will have the opportunity to take the reassessment. Please note: all reassessments are capped at 40%.

If you fail to submit your assignment, then you score a grade of 0%. If you score a total grade of 0%, you will NOT have the opportunity to take the reassessment, and you will fail the module.