BM633 CW1 Strategic Agility Assignment Brief 2024-25

Assignment task

This assignment requires you to identify a business opportunity for a prospective client that is looking to start a new business venture within the local area (within 10-mile radius of campus). You must provide two options for the client to choose from and present your work in a written management report. Further details for the task are outlined below along with additional contextual information. You work for a firm of management consultants that have been engaged by a couple that have recently left their full-time careers after being made redundant.

The couple worked in local education and have no business and very limited management experience. After considering their future options they have decided CO start their own business venture in the gym/fitness environment within the local area They have decided that they do not want CO operate a franchise operation and instead wish CO work as an independent owner operator of their business. The couple are both in their mid-40s and own their own home outright with no mortgage and no significant debt. The redundancy money and savings amount to i340.000 that they have available to invest in the business. The expected return is required CO be around 22% pa. after costs. 

Task 

Your task is to conduct a market analysis of the local area gym/fitness environment and identify two potential business opportunities to recommend CO your client. You must identify the competitive nature of the existing retail operations and/or any unmet need. Specifically. your report must: 

1. Conduct a survey and analysis that provides an overview of the chosen venture (gym/fitness environment). within a 10-mile radius of the campus. that includes locations, target market/consumer. size and type of competitor/s. 

2. Critically analyse the gym/fitness environment using a five forces analysis and identify any market attractiveness and comprehension of any competitive strategy that can be identified as potential business venture options for the client. Consideration of factors such as life-cycle analysis and/or market growth and share analysis. 

3. Construct a strategic capabilities matrix for the chosen gym/fitness environment that has been chosen for the client as potential options for their venture.

 4. Present an overview of the two business opportunities identified for the client within a table that includes:
 • A brief overview of the business opportunity.
 • Location options with suggested costs rental. business rates and utilities and staffing costs and fit out of the operation.
 • Target market size and value with projected sales revenue and profits for the first 
 
 5 years. 
 • Competitive advantage. S. Provide an evaluation of the two strategic options presented using a SAFe analysis. 
 
 6. Recommendation to the client which business venture offers the best option to satisfy their needs. 
 7. Reference Page(s).

 8. Appendices (maximum 5 pages.) 

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

L01: Analyse the external environment of an organisation and justify critical opportunities and threats appropriate to that organisation: 
L02: Analyse the strategic capability of an organisation and justify critical strengths and weaknesses linked CO competitive advantage: 
L03: Develop suitable strategic choices for an organisation: 
L04: Evaluate strategic choices for an organisation. referring CO previous analysis in 1 and 2 above: 
L05: Recommend and justify an appropriate strategic choice for an organisation.