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Talk to an Expert| Category | Assignment | Subject | Business Management |
|---|---|---|---|
| University | Buckinghamshire New University | Module Title | BM564 Enterprise and Entrepreneurship |
| Assessment Title | CW1: Individual- Growth Sustainable Business Plan |
|---|
In Coursework 1 your task, as an individual, is to develop a comprehensive business plan for the sustainable agricultural business proposal presented in PR1. This business plan should encompass the following essential components:
Your business growth plan should be approximately 1500 words, with a 10% margin above or below the word limit. The word count should exclude the executive summary, conclusion, introduction, references, and appendices.
When conducting research, utilise a wide range of resources, including peer-reviewed academic journals, books, and academic databases such as Mintel, EBSCOhost, and ProQuest. Follow the formatting guidelines, using Arial font size 11 with 1.5 line spacing. Remember to include page numbers at the bottom of each page, and ensure your cover sheet includes your student ID, name, and word count.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1: Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and allows the enterprise to grow into a growth sustainable business proposition
LO 2: Analyse the skills and resources required for developing a business, including finance and people
LO 3: Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders.
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Grade band |
Fail |
Fail |
Pass |
Pass |
Pass |
Pass |
Pass |
|
0-34 (F) – Fail |
35-39 E – Marginal fail |
40-49 (D) Third class THRESHOLD PASS |
50-59 (C) Second class 2ii |
60-69 (B) Second class 2i |
70-79 (A) First class |
80-100 (A+) High first class |
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|
Not successful |
Below required standard |
Satisfactory |
Good |
Very Good |
Excellent |
Outstanding |
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Knowledge and understanding 30% This includes evidence of: Critical understanding of the importance and depth of knowledge regarding product/service and idea generation Understanding of intellectual property rights/protection Knowledge of organisational type/legal structure. |
The work demonstrates insufficient knowledge on product/service and idea generation, inadequate understanding of intellectual property rights/protection, and lack of knowledge on organisational type/legal structure. |
The work demonstrates limited knowledge on product/service and idea generation, basic understanding of intellectual property rights/protection, and limited knowledge of organisational type/legal structure. |
The work demonstrates adequate knowledge on product/service and idea generation, satisfactory understanding of intellectual property rights/protection, and satisfactory knowledge of organisational type/legal structure. |
The work demonstrates solid knowledge on product/service and idea generation, good understanding of intellectual property rights/protection, and good knowledge of organisational type/legal structure. |
The work demonstrates thorough knowledge on product/service and idea generation, very good understanding of intellectual property rights/protection, and very good knowledge of organisational type/legal structure. |
The work demonstrates comprehensive knowledge on product/service and idea generation, excellent understanding of intellectual property rights/protection, and excellent knowledge of organisational type/legal structure |
The work demonstrates exceptional knowledge on product/service and idea generation, outstanding understanding of intellectual property rights/protection, and outstanding knowledge of organisational type/legal structure. |
|
Analysis and criticality 20% This includes evidence of: Logical and coherent argument in analysing the chosen topic Utilising both course materials and a variety of independently selected sources |
The work demonstrates insufficient analysis |
The work demonstrates limited analysis of industry attractiveness, basic feasibility assessment, inadequate articulation of market opportunities, limited understanding of customers and competitors, and basic plans for obtaining resources including start-up costs. |
The work demonstrates adequate analysis of industry attractiveness, satisfactory feasibility assessment, satisfactory articulation of market opportunities, satisfactory understanding of customers and competitors, and satisfactory plans for obtaining resources including start-up costs. |
The work demonstrates solid analysis of industry attractiveness, good feasibility assessment, good articulation of market opportunities, good understanding of customers and competitors, and detailed plans for obtaining resources including start-up costs. |
The work demonstrates thorough analysis of industry attractiveness, very good feasibility assessment, comprehensive articulation of market opportunities, very good understanding of customers and competitors, and comprehensive plans for obtaining resources including start-up costs. |
The work demonstrates comprehensive analysis of industry attractiveness, excellent feasibility assessment, thorough articulation of market opportunities, excellent understanding of customers and competitors, and detailed and comprehensive plans for obtaining resources including start-up costs. |
The work demonstrates exceptional analysis of industry attractiveness, outstanding feasibility assessment, exceptional articulation of market opportunities, outstanding understanding of customers and competitors, and outstanding plans for obtaining resources including start-up costs. |
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Application and Practice 30% This includes: Demonstrating a critical application |
Insufficient understanding and analysis of product/service |
Limited understanding and analysis of product/service practicality, feasibility, creativity, skills |
Adequate understanding and analysis of product/service practicality, feasibility, creativity, skills |
Solid understanding and analysis of product/service practicality, feasibility, creativity, skills |
Thorough understanding and analysis of product/service practicality, feasibility, creativity, skills |
Comprehensive understanding and insightful analysis of product/service practicality, feasibility, creativity, skills |
Exceptional understanding and exceptional analysis of product/service practicality, feasibility, |
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of course content, analysis and application of theories to evaluate the practicality, feasibility, creativity, skills requirements, funding sources, financial projections, management information system use, and business vision of the product/service. |
requirements, funding sources, financial projections, management information system use, and business vision. |
requirements, funding sources, financial projections, management information system use, and business vision. |
requirements, funding sources, financial projections, management information system use, and business vision. |
requirements, funding sources, financial projections, management information system use, and business vision. |
requirements, funding sources, financial projections, management information system use, and business vision. |
requirements, funding sources, financial projections, management information system use, and business vision. |
creativity, skills requirements, funding sources, financial projections, management information system use, and business vision. |
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Transferable skills 20% This includes evidence of: Use of Harvard referencing both within the text and in the reference list. Exhibiting proficiency in literacy, editing etc |
No attempt at referencing, no evidence of editing into a cohesive document, poor literacy skills, assignment is either too short or too long. |
Limited attempt at referencing, minimal evidence of editing into a cohesive document, basic literacy skills, assignment is either too short or too long. |
Adequate attempt at referencing, some evidence of editing into a cohesive document, satisfactory literacy skills, assignment meets the required length. |
Good use of referencing, evidence of effective editing into a cohesive document, good literacy skills, assignment meets the required length. |
Very good use of referencing, thorough editing into a cohesive document, strong literacy skills, assignment meets the required length. |
Excellent use of referencing, meticulous editing into a cohesive document, excellent literacy skills, assignment meets the required length. |
Outstanding use of referencing, impeccable editing into a cohesive document, exceptional literacy skills, assignment meets the required length. |
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