QUALIFI Level 3 BM303 An Introduction to Marketing Final Assignment Question

Introduction

Prior to attempting this coursework assignment, Learners must familiarise themselves with the following policies:

• Centre Specification
  oCan be found at https://qualifi.net/qualifi-level-3-diploma-in-business-management/
• Qualifi Quality Assurance Standards
• Qualifi Quality Policy Statement

Plagiarism and Collusion

In submitting the assignment Learner’s must complete a statement of authenticity confirming that the work submitted for all tasks is their own. The statement should also include the word count.

Your accredited study centre will direct you to the appropriate software that checks the level of similarity. Qualifi recommends the use of https://www.turnitin.com as a part of the assessment.

Plagiarism and collusion are treated very seriously. Plagiarism involves presenting work, excerpts, ideas or passages of another author without appropriate referencing and attribution.

Collusion occurs when two or more learners submit work which is so alike in ideas, content, wording and/or structure that the similarity goes beyond what might have been mere coincidence

Please familiarise yourself on Qualifi’s Malpractice and Maladministration policy, where you can find further information

Referencing

A professional approach to work is expected from all learners. Learners must therefore identify and acknowledge ALL sources/methodologies/applications used.

The learner must use an appropriate referencing system to achieve this. Marks are not awarded for the use of English; however, the learner must express ideas clearly and ensure that appropriate terminology is used to convey accuracy in meaning.

Qualifi recommends using Harvard Style of Referencing throughout your work.

Appendices

You may include appendices to support your work, however appendices must only contain additional supporting information, and must be clearly referenced in your assignment.

You may also include tables, graphs, diagrams, Gantt chart and flowcharts that support the main report should be incorporated into the back of the assignment report that is submitted.

Any published secondary information such as annual reports and company literature, should be referenced in the main text of the assignment, in accordance of Harvard Style Referencing, and referenced at the end of the assignment.

Confidentiality

Where a Learner is using organisational information that deals with sensitive material or issues, they must seek the advice and permission from that organisation about its inclusion.

Where confidentiality is an issue, Learners are advised to anonymise their assignment report so that it cannot be attributed to that particular organisation.

Word Count Policy

Learners must comply with the required word count, within a margin of +10%. These rules exclude the index, headings, tables, images, footnotes, appendices and information contained within references and bibliographies.

When an assessment task requires learners to produce presentation slides with supporting notes, the word count applies to the supporting notes only.

Submission of Assignments

All work to be submitted on the due date as per Centre’s advice.

All work must be submitted in a single electronic document (.doc file), or via Turnitin, where applicable.

This should go to the tutor and Centre Manager/Programme Director, plus one hard copy posted to the Centre Manager (if required)

Marking and grades

Qualifi uses a standard marking rubric for all assignments, and you can find the details at the end of this document. Unless stated elsewhere, Learners must answer all questions in this document.

Assignment Question

Task 1 – 400 words

You work for a professional organization for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of 'A'- classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. You need to complete the following tasks as part of your research project.

1.Describe how marketing techniques such as branding and relationship marketing are used to market products in two organisations. You need to choose one product or service from each organisation to undertake this task.

2.Describe the constraints and limitations under which marketers operate, making use of examples to explain your points.

Assessment Criteria

1.1: Describe and compare how two organisations use different types of marketing technique to achieve their target

1.2: Describe the limitations of marketing

Assessment Guidance

• Make sure that you understand the various techniques that are listed in the content section of the specification. Try to find out if the companies you choose use any of these techniques.
• Try to find examples of where laws have been contravened (broken to any degree). Check useful websites are those belonging to Trading Standards and the Advertising Standards Authority.

Task 2 – 200 words

From Task 1, choose one of your selected organisations and investigate its use of market research.

1.  Describe how your selected organisation or any other organisation uses market research to develop a marketing plan.

Assessment Criteria

2.1: Identify how a selected organisation use marketing research to develop a marketing plan

Assessment Guidance

• Remember that market research covers a wide area and you can include everything the business does to collect information about its marketplace.

Task 3 – 200 words

From Task 2:

1.  You need to explain how and why groups of customers are targeted for selected products (Based on the organisation chosen)

Assessment Criteria

3.1: Describe how and why selected organisation targets their group of customers.

Assessment Guidance

• Make sure that you understand the main bases for segmentation. The better a business can describe its target market, the better chance there will be of success.

Task 4 – 200 words

From previous tasks, as you have chosen an organisation, now you shall

1.  Develop a coherent marketing mix for a new product or service.

Assessment Criteria

4.1: Describe how a selected organisation develops a coherent marketing mix for a new product

Assessment Guidance

• Make sure you understand what the elements are of the marketing mix, and how these can be altered to service the targeted market.