BCM6320 Cross Cultural Management Assignment (AS2) Brief 2026

BCM6320 Assignment 2 Brief

AS2 Written assignment (2000 words) weighting 50% of the mark (LO1-2)

Task:

Choose a multinational organisation/or a business operating in at least two culturally different countries. Provide a report to critically evaluate how cultural influences shape business practices and assess the complexities of managing across cultures in that context.

Details:

Your report should address the following:

Part A – Cultural Influences on Business Practices (LO1)

Critically evaluate how national and regional cultural values influence the organisation’s operations across borders. Focus may include:

• Decision-making approaches shaped by cultural norms
• Internal communication styles
• Attitudes toward time, uncertainty, or hierarchy (e.g. high/low context)

Support your evaluation with relevant cultural frameworks (e.g. ,While Lewis, CAGE, Hofstede, Hall, Trompenaars, Schwartz).

Part B – Complexities in Managing Across Cultures (LO2)

• Managing diverse expectations in cross-border teams
• Cultural misunderstandings and conflict potential
• Legal or ethical dilemmas rooted in cultural norms
• Cultural adaptation and training strategies

Guidance for Students

1. Apply at least two cultural models or frameworks critically throughout the report.
2. Use specific examples from the chosen company (e.g. case studies, news reports, corporate publications).
3. Provide recommendations, where relevant, for improving cross-cultural management effectiveness.

Word Limit: The assessment should be limited to 2,000 words (+/- 10%). If the word count is more than 2,200 words or less than 1,800 words you must revise the text judiciously to deliver work within the stated limits.

Style requirements: except for the titles and subtitles, you should not highlight text, which must be in Arial size 11, without indentations. The main title should be highlighted in font size 16, and the subtitles highlighted in size 14. The margins should be justified, not aligned to the left. Additionally, the space between lines should be single and the space between paragraphs should be double. The work must be submitted in report form and not essay form requiring an Introduction, the main body with subtitles and a conclusion.

Additional Guidance

Guidance on how to complete the task:

• This assignment must apply a report format. 
• Your Report should be 2,000 words (+10%) 
• Formatted to a high degree, suitable to present to Senior Management
• Clear adherence to the instructions and requirements.
• The Report must be research-informed, which means you need to present evidence based on academic reading, not just your own practical experience.
• You must properly reference sources that you have used. 
• You must provide a conclusion and recommendations.
• For each section of your report discuss, in an evaluative manner, the concepts and analytical frameworks as well as any issue explored using the appropriate academic literature and other literature sources.

The report is expected to cover the following main areas:

-Table of Content
-An Executive Summary: this includes the main key issues and main findings you need to shed a light on and the most important outcomes of your analysis/evaluation. 
-An introduction to the report, including background information of your study organisation, purpose and scope of the report (including structure).
-Analysis and findings (Objective wise Findings/ Derived themes from the review
-Conclusion and Recommendations. 
-References list (bibliography).

BCM6320 General Assessment Guidelines for Written Assessments Level HE6