| Category | Assignment | Subject | Computer Programming |
|---|---|---|---|
| University | Richmond American University London (RAUL) | Module Title | APR 7104 Professional Digital Media Skills |
| Assignment 1: | Digital Media Campaign | Semester: | Spring 2025 |
| Assignment 2: | Book Review | Course: | APR 7104 Professional Digital Media Skills |
The module is designed to enhance students’ skills in the use of online media. It is split between two main assessments, one focused on research and development, the other on online media practice. For their practical assessment, students have to create an individual media project that sets out to use the potential of the net and new media technologies in an informed and innovative way. Students will be able to focus on PR, advertising and/or journalism but will be expected to display an understanding of all these disciplines. For the more conceptual assessment, students have to do research and development work, coming up with an idea for an innovative online media product/strategy, which they then sell via a short presentation. Students in this module are also required to keep a log documenting the work they do on their assessments. At the end of the module, they draw on the notes kept on their blog for a summary critical report, which evaluates the work done on the module and summarises the main things learnt.
Prerequisites: A Public Relations and Journalism and MA Advertising and Public Relations students only
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Order Non-Plagiarized AssignmentBy the end of this course, successful students should be able to:
Part 1: Brief and rationale – 25% of the course grade.
Part 2: Final Campaign Review written paper – 45% of the course grade.
You will research, create, launch and evaluate an integrated digital media campaign of your choosing. Prepare a brief for the campaign including an outline content calendar. Launch the campaign using at least two media channels of your choice, one of which could be a written blog.
Briefed in Week 1/2; agree campaign topic and content calendar in Week 3; campaign go live no later than Week 5-6; and 10-minute presentation of results on 23rd April (week 11). You will need to 6 upload your presentation slides by 23.59 21st April. The final written document to be submitted by 23.59 2nd May.
Part 1. You will choose a topic that you can originate, control and deliver end to end. Write a brief for your recommended topic using the briefing format supplied, including an outline content calendar. The document should be accompanied by a short write-up (up to 750 words max.)
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Order Non-Plagiarized AssignmentPart 2. Based upon the agreed Part 1 brief and outline content calendar submitted, prepare and launch an integrated digital campaign using at least two media channels of your choosing, one of which could be a written blog. We suggest that across the media used, you should aim for a minimum of 20 posts, combining visual, video, audio, and written posts. You should aim for a minimum of 2000 words for the written posts in total.
The emphasis should be on the quality of content rather than quantity and how it links to the campaign brief. The activity should be tracked and evaluated against an agreed set of measures. You will present the campaign, including results, to the class in a 10-minute presentation. Please also include the detailed content calendar you created and used for the campaign.
You will also submit an individual written version of your campaign, including all work undertaken. Provide a reflective log of your learning from the exercise, including Part 1. For example, how your brief might have changed as you learned more and what you learned overall. Show evidence of applying any learning gained from the course/critical review of the book review. It should include the content created, where and how you have used AI, the work undertaken as well and the results. The log should also cover your perspective on how the digital campaign/blog could have been improved. 1500 words.
You will be allocated one book drawn from the reading list. You are expected to read the book and write a critical analysis. In addition, you will, as part of a small group, present to the whole class in a 15-minute review. The group needs to clearly communicate what the book:
We expect each group to plan the presentation carefully so that individual speakers cover separate points in their presentation.
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