| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | University of Westminster | Module Title | 7BUSS002W Business Research Methods |
Welcome to the module! We hope that you find it worthwhile, challenging and interesting. The Business Research Methods (BRM) module aims to develop your knowledge and competence of the research process and the application of research methods in the area of Business and Management. It consists of an overview of methodology, literature review, qualitative and quantitative research methods and considers the contexts within which different methods are useful and how they should be applied in practice. The focus is on research design, data collection and analysis, and the presentation of findings. This preparatory module is intended to complement more specialised course-specific modules
offered by Westminster Business School and dovetails with your Project module, for which you will submit an independent 20 credit project.
The purpose of this module is to develop students’ knowledge and practical competence of effective research design at Master’s level. It provides a comprehensive overview of the research process, namely formulating the research topic, defining the research problem, understanding research philosophy, approaches and methods, critically reviewing the literature, data collection and analysis, plus ethical considerations. Equally, the module aims to equip students with the practical skills of interpreting and analysing qualitative and quantitative data which can be most appropriately applied in business and management contexts. Finally, to enable students to apply the knowledge and skills to establish the most effectual research design and method for their project, and write a successful research proposal.
On successfully completing the module, students will be able to:
The University has arrangements for marking, internal moderation, and external scrutiny. Further information can be found in Section 12 of the Handbook of Academic Regulations: westminster.ac.uk/study/current-students/resources/academic-regulations
|
Assessment title |
Summary of assessment rationale, including module learning outcome(s) |
Weighting (% of the module) |
|
Project proposal (3,000 – 3,500 words maximum) |
The totality of assessment in this module is through the student research project proposal, which must address the entire module learning outcomes. In so doing, you will be expected to: Have a breadth of critical understanding across a range of methodological approaches to research design, collection and analysis; Demonstrate a critical evaluation as well as an application of the taught aspects of the research methods module, justifying a full description of appropriate methods and techniques for the project; Pay attention to any formative feedback as to the academic standard and viability of the project proposal. |
100% |
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