7BSP1271 Marketing Across Cultures, Assignment 1 - LinkedIn Learning Brief |

Detailed Brief for Individual / Team Assignment

Assignment Title:

Description of the assignment, task, content, and structure:

To enhance your learning for this module, there are three courses that make up the module, with each course accounting for 10% of the total module grades. These courses are available on LinkedIn Learning, which contributes 30% to the overall module grades.
You will need to register for a LinkedIn account if you haven’t already had one. Refer to the link for LinkedIn Learning https://ask.herts.ac.uk/linkedin-learning 

To meet the requirements, you are expected to complete the specified courses and submit the following:

Certificate of Completion: Provide a copy of the completed certificate for each course.

Reflection on Learning Experience: Write a 100-word reflection on your learning experience for each completed course. This reflection should capture key insights, challenges faced, and how the course has impacted your knowledge or skills.

LinkedIn Course 1 (10%) -

Communicating Across Cultures: Facilitates comprehension and navigation of cultural disparities, which are crucial for achieving effective international marketing. 

Below is a concise summary of the topics covered in the course:

• Strategies for developing cross-cultural communication proficiency. 
• Techniques for modifying your communication style to suit various contexts. 
• Addressing implicit biases in communication • Establishing strong connections with colleagues from diverse cultural backgrounds 
• Gaining insight into the influence of language, tempo, manner, and nonverbal signals on communication.

You need to complete the course via the Link and achieve the certificate. Please upload your certificate along with a 100-word reflection on your learning experience, in a Word document to the designated assignment folder on Canvas site.

LinkedIn Course 2 (10%) -

Developing Cross-Cultural Intelligence: Emphasises the cultivation of aptitudes necessary for successful collaboration in many cultural environments. 

Below is a concise summary of the topics covered in the course:

• Analysing the distinctions between high and low context cultures. 
• Investigating the distinct aspects of individual culture and the contrasting approaches of direct and indirect communication. 
•  Gaining comprehension of the principles of status culture, risk assessment in decision-making, and individuals' perception of the importance of time. 
•  Identifying the traits of an individual exhibiting an internal locus of control. 
•  Utilising the ideas of cross-cultural intelligence in practical situations to improve communication and collaboration among different cultures. 

You need to complete the course via the Link and achieve the certificate. Please upload your certificate along with a 100-word reflection on your learning experience, in a Word document to the designated assignment folder on Canvas site.

LinkedIn Course 3 (10%) -

International Marketing Foundations: Explores the fundamental concepts of marketing within a worldwide framework, with a specific focus on the impact of cultural factors. 

Below is a concise summary of the topics covered in the course:

• Gaining insight into the behaviour and preferences of consumers worldwide, as well as comprehending the responsibilities and functions of marketers in the context of international business expansion. 
• Foreign markets are evaluated using the PESTLE framework, which considers political, economic, social, technical, legal, and environmental considerations. 
• Approaches for modifying current items and generating novel concepts for international markets. 
• Considering several strategies for expanding globally, including exporting, licencing, joint ventures, and direct investing. 
• Constructing an effective marketing strategy by integrating distribution, promotional techniques, and translation.

You need to complete the course via the Link and achieve the certificate. Please upload your certificate along with a 100-word reflection on your learning experience, in a Word document to the designated assignment folder on Canvas site.

It is essential that you complete all the assigned courses, as some of the quiz questions in this module will be directly sourced from the LinkedIn Learning modules. These quizzes are not only designed to test your knowledge but also come with time constraints, making it important for you to be familiar with the content covered in the LinkedIn Learning courses. By completing these courses, you will be better prepared to answer the quiz questions accurately and within the allotted time.

Any specific instructions: 

The HBS Grading Criteria (rubric) will evidence how marks are awarded for individual parts of
the assignment i.e. Presentation and Structure, Intellectual Curiosity and Referencing, Content, Analysis, Discussion.