| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Coventry University | Module Title | 7042SSL The Global Business Environment, Evolution & Dynamics |
| Word Count | 15 Minutes |
|---|---|
| Assessment Type | Percentage Grade |
| Assessment Title | Group video presentation and individual reflective piece |
| Academic Year | 2024-25 |
This assignment is a GROUP project, and each student will be assigned a group of 2–4 participants.
The assignment consists of submitting the following two components:
This assignment requires you to present in groups of 2–4 students on the following topic:
Identify a Multi-National Enterprise (MNE) (can be either an Advanced economy Multi-National Enterprise (AMNE) or an Emerging economy Multi-National Enterprise (EMNE), approved by the module leader) and critically analyse how it has benefited from globalisation. Also, analyse the past and present challenges for the MNE and its risk mitigation strategies.
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the time and word limit by 10% or more. The word limit includes quotations and citations but excludes the references list.
This assessment is categorised as AMBER for the use of AI. You may use AI for the following only:
Where permitted, any assistance/content generated by AI is not your work and must be acknowledged within your work (see submission instructions below). Failure to do so is academic misconduct.
Please note that students are expected to record themselves giving the presentation and are not allowed to use a 3rd party voice, or an automated/computer generated voice. All members of the group must appear and participate in the video presentation. This is an individual submission for both components, NOT a group submission.
We do not wish to be prescriptive about the precise format or content of the presentation, but it is important that you address the marking criteria identified below. To that end, examples of the kinds of topics your presentation ought to include are:
Personal reflection (20%): Please use an appropriate model supported by logical and coherent content on the challenges and complexities of working as a group. Remember, this is your reflection. The content must be supported by suitable academic references.
You need to acknowledge how you have used any AI tool by inserting a table as per the example below before your list of references:
Your assignment will be marked by the module team.
Provisional marks will be released once internally moderated
Feedback will be provided on Turnitin via Aula. Please ensure that you read the annotations, feedback summary and the marks rubric.
Your provisional marks and feedback should be available within 2 weeks (10 working days)
Details of the marking criteria for this task can be found at the bottom of this assignment brief.
The Learning Outcomes for this module align with the marking criteria, which can be found at the end of this brief. Ensure you understand the marking criteria to ensure achievement of the assessment task. The following module learning outcomes are assessed in this task:
1. Critically engage with competing explanations for economic globalisation since 1945.
2. Critically assess the role of multinational corporations in the development and operation of global markets for resources, goods and services.
4. Demonstrate understanding of the global business environment by communicating, both verbally and in writing, complex ideas and arguments about the evolution and dynamics of the world economy.
5. Locate, identify and synthesise appropriate information to design, conduct and report research into business and management issues, both individually and as part of a team.
If you have any questions about this assignment, please see the Student Guidance on Coursework for more information.
You are expected to use effective, accurate, and appropriate language within this assessment task.
The work you submit must be your own, or in the case of group work, that of your group. All sources of information need to be acknowledged and attributed; therefore, you must provide references for all sources of information and acknowledge any tools used in the production of your work, including Artificial Intelligence (AI). We use detection software and make routine checks for evidence of academic misconduct.
Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion, can be found on the Student Portal. All cases of suspected academic misconduct are referred for investigation, the outcomes of which can have profound consequences for your studies. For more information on academic integrity, please visit the Academic and Research Integrity section of the Student Portal.
We strongly suggest you regularly save your work to your university OneDrive account.
If you have a disability, long-term health condition, specific learning difference, mental health diagnosis or symptoms and have discussed your support needs with health and wellbeing, you may be able to access support that will help with your studies.
If you feel you may benefit from additional support, but have not disclosed a disability to the University, or have disclosed but are yet to discuss your support needs, it is important to let us know so we can provide the right support for your circumstances. Visit the Student Portal to find out more.
The University wants you to do your best. However, we know that sometimes events happen which mean that you cannot submit your assessment by the deadline or sit a scheduled exam. If you think this might be the case, guidance on understanding what counts as an extenuating circumstance, and how to apply is available on the Student Portal.
|
|
Theory, concepts and models |
Analysis, evaluation and application |
Critique, conclusions and recommendations |
Total (%) |
|
Group presentation |
33 |
33 |
34 |
100 |
|
Individual reflection |
40 |
30 |
30 |
100 |
|
|
Theory, concepts and models |
Analysis, evaluation and application |
Critique, conclusions and recommendations |
|
80 to 100% |
Exceptional understanding of knowledge and subject specific theories and concepts with evidence of originality and autonomy. Exceptional level of research and engagement with relevant literature. Exceptional choice of theoretical frameworks with very strong justifications and application to the business portfolio and markets where it operates. Demonstrated exceptionally effective language and pronunciation. Easy to understand and comprehend. Exceptional slide show, video/other technology used where applicable, eye- catching graphics
Individual reflection: Exceptional quality of reflection. Exceptional usage of a model, logical and coherent content, and usage of appropriate supporting references. |
Exceptional critical analysis of past and present challenges encountered by the organisation and risk mitigation strategies it can adopt. Exceptional evidence of in- depth research based on relevant and recent academic journal articles, and databases from legitimate sources. Demonstrated exceptional audience engagement and held their attention with creative articulation, enthusiasm, and focus. Individual Reflection: Exceptional reflection on personal performance when working in a group. The reflection includes an in-depth evaluation of strengths, weaknesses, and personal growth. Demonstrates a clear connection between learning outcomes and personal development, offering valuable insights and strategies for future improvement. |
Exceptional critique and conclusion summarising the key takeaways. Exceptional level of argumentation that leads to a conclusion with very strong recommendations based on analysis and facts. Exceptional confidence with material, articulation, eye contact, gestures, and enthusiasm.
Personal Critique: Personal reflection is highly critical and leads to actionable recommendations for personal improvement for group activities. Insightful analysis of personal experiences and their impact on learning outcomes. |
|
70 to 79% |
Excellent understanding of knowledge and subject specific theories and concepts with evidence of originality and autonomy. Excellent level of research and engagement with relevant literature. Excellent choice of theoretical |
Excellent critical analysis of past and present challenges encountered by the organisation and risk mitigation strategies it can adopt. Excellent evidence of in-depth research based on relevant and recent academic journal articles, and databases from legitimate |
Excellent critique and conclusion summarising the key takeaways. Excellent level of argumentation that leads to a conclusion with very strong recommendations based on analysis and facts. Demonstrated excellent confidence |
|
|
frameworks with strong justifications and application to the business portfolio and markets where it operates. Demonstrated excellent and effective language and pronunciation. Easy to understand. Excellent slide show, video/other technology used where applicable.
Individual reflection: Excellent quality of reflection. Excellent usage of a model, logical and coherent content, and usage of appropriate supporting references. |
sources. Demonstrated excellent audience engagement and held their attention with creative enthusiasm and focus.
Individual Reflection: Excellent reflection on personal growth and self- awareness, with strong connections to learning outcomes and working as a group. Clearly identifies areas for improvement and offers actionable insights. |
with material, articulation, eye contact, gestures, and enthusiasm.
Personal Critique: Reflective insights are critical and lead to clear recommendations for personal and professional growth and group activities. Actionable suggestions for future improvement are evident. |
|
0 to 69% |
Very good understanding of knowledge and subject-specific theories and concepts with some originality and autonomy. Very good level of research and engagement with relevant literature. Very good choice of theoretical frameworks with strong justifications and application to the business portfolio and markets where it operates. Demonstrated very good and effective language and pronunciation. Reasonably easy to understand. Very good slide show, video/other technology used where applicable
Individual reflection: Very good quality of reflection. Very good usage of a model, logical and coherent content, and usage of appropriate supporting references. |
Very good critical analysis of past and present challenges encountered by the organisation and risk mitigation strategies it can adopt. Very good evidence of in-depth research based on relevant and recent academic journal articles, and databases from legitimate sources. Very good structure, delivery and co-ordination between group members. The presentation is coherent, and the quality of slides is at a very good standard. Demonstrated very good audience engagement and held their attention with enthusiasm Individual Reflection: Very good reflection on personal strengths and weaknesses. Shows self-awareness and demonstrates growth, though some areas for improvement may not be fully explored and how they can create a more cohesive group effort. |
Very good critique and conclusion summarising the key takeaways. Very good level of argumentation that leads to a conclusion with strong recommendations based on analysis and facts. Demonstrated very good confidence with material, articulation, eye contact, gestures, and enthusiasm. Personal Critique: Reflection is insightful but may lack depth in identifying specific actions for future improvement when working as a group. Some aspects of personal critique could be further developed. |
|
50 to 59% |
Good understanding of knowledge and subject-specific theories and concepts with some originality and autonomy. Good level of research and engagement with relevant literature. Good choice of theoretical frameworks with strong justifications and application to the business portfolio and markets where it operates. Demonstrated good and language. Fairly easy to understand. A good slide show/video, some relative technology used where applicable.
Individual reflection: Good quality of reflection. Good usage of a model, logical and coherent content, and usage of appropriate supporting references. |
Good critical analysis of past and present challenges encountered by the organisation and risk mitigation strategies it can adopt. Good evidence of in-depth research based on relevant and recent academic journal articles, and databases from legitimate sources. Good structure, delivery and co- ordination between group members. The presentation is highly coherent, and the quality of slides is at a good standard. Demonstrated good audience engagement Individual Reflection: Reflection shows awareness of personal strengths and weaknesses but lacks depth. Limited actionable insights are provided for future improvement for working in a group. |
Good critique and conclusion summarising the key takeaways. Good level of argumentation that leads to a conclusion with suitable recommendations based on analysis and facts. Demonstrated good confidence with material, articulation, eye contact, gestures, and enthusiasm.
Personal Critique: Reflection is present but tends to be descriptive rather than critical. Actionable insights are minimal. |
|
40 to 49% |
Sufficient to meet the learning outcomes. Basic level of research and engagement with relevant literature. Acceptable choice of theoretical frameworks with weak justifications. Lack of critical evaluation of the business portfolio and markets where it operates. Demonstrated reasonable language. Some parts of presentation were a little difficult to understand. An average slide show/video, some little additional technology used where applicable |
Sufficient to meet the learning outcomes. Some critical analysis of past and present challenges encountered by the organisation and risk mitigation strategies it can adopt. Satisfactory evidence of in- depth research based on relevant and recent academic journal articles, and databases from legitimate sources. Satisfactory structure, delivery and co- ordination between group members. The presentation has some coherent material, and the quality of slides is at a sufficient |
Sufficient critique and conclusion summarising the key takeaways. Sufficient level of argumentation that leads to a conclusion with sufficient recommendations based on analysis and facts. Demonstrated a just below average degree of confidence with material, articulation, eye contact, and gestures.
Personal Critique: Reflection is mostly descriptive, with little |
|
|
Individual reflection: Acceptable quality of reflection. Acceptable usage of a model, logical and coherent content, and usage of appropriate supporting references. |
standard. Demonstrated minimal audience engagement. Individual Reflection: Reflection shows basic self-awareness but lacks meaningful examples and critical evaluation of personal performance. |
evidence of critical self- assessment or actionable steps for improvement. |
|
Fail 30-39% |
Learning outcomes not met. Limited research and engagement with relevant literature. Poor choice of theoretical frameworks with little or no justifications. Lacks critically evaluating the business portfolio and markets where it operates. Poor use of language and difficult to understand. Below average slide show/video, where applicable
Individual reflection: Poor quality of reflection. Poor usage of a model, logical and coherent content, and usage of appropriate supporting references. |
Learning outcomes not met. Limited critical analysis of past and present challenges encountered by the organisation and risk mitigation strategies it can adopt. Limited evidence of in-depth research based on relevant and recent academic journal articles, and databases from legitimate sources. Presentation has limited structure, delivery and co-ordination between group members. The presentation lacks coherent material, and the quality of slides requires improvements. Failed to engage audience to a minimal required level.
Individual Reflection: Reflection lacks depth and is largely descriptive. No meaningful self-critique or evidence of personal growth is provided. |
Learning outcomes not met. Limited critique and conclusion summarising the key takeaways. Limited levels of argumentation that leads to a conclusion with limited recommendations based on analysis and facts. Demonstrated below required degree of confidence with material, articulation, eye contact, and gestures.
Personal Critique: Limited personal reflection with little critical self- assessment. No actionable steps are identified. |
|
Fail 0 to 29% |
frameworks with little or no justifications. Lacks critically evaluating the business portfolio and markets where it operates. Very poor use of language and very difficult to understand. Very poor slide show/video, where applicable.
Individual reflection: Very poor quality of reflection. Very poor usage of a model, logical and coherent content, and usage of appropriate supporting references. |
strategies it can adopt. Insufficient evidence of in-depth research based on relevant and recent academic journal articles, and databases from legitimate sources. Presentation has insufficient structure, delivery and coordination between group members. The presentation lacks coherent material, and the quality of slides requires improvement. Failed to engage audience.
Individual Reflection: No meaningful reflection. Lacks self-awareness, critical evaluation, and any indication of personal growth. |
Learning outcomes not met. Insufficient critique and conclusion summarising the key takeaways. Insufficient levels of argumentation that leads to a conclusion with insufficient recommendations based on analysis and facts. Failed to demonstrate any confidence with material, articulation, eye contact, and gestures.
Personal Critique: No reflective content or self-assessment present. |
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