7002MFH Marketing in a Global Age Coursework 2 Assignment Brief 2025 | CU

7002MFH Assignment Task

The marketing communications plan should follow the SOSTAC model. You have completed the situation analysis (S) in coursework 1. This assignment requires you to continue to further develop the marketing plan based on the SOSTAC model. You need to use the same company you have chosen for coursework 1, produce an individual report that focuses on developing objectives, strategy, tactics, action, and control (OSTAC). Please note that your marketing plan should be linked to your situation analysis in coursework 1, and it must be UK-focused.

Proposed Assignment Structure:

1. Cover Page
2. Executive Summary - Limited to one page. The aim is to provide readers with a fundamental understanding of all plan components, facilitating their comprehension of the plan as a whole.
3. Table of Contents - Inclusive of all sections and sub-sections.
4. Introduction
5. Main Body - Comprising the following stages:

a. Objectives

You are tasked with establishing two SMART objectives, derived from either:

i. Your situational analysis, or
ii. The company's annual report or its website.

b. Strategy

This phase requires an assessment of strategies linked to the SMART objectives you've just formulated. A marketing strategy serves as a broad directional statement outlining how marketing objectives will be achieved. Use the Ansoff Matrix as your marketing strategic framework.

c. Tactics

Tactics encompass the specific elements of the marketing mix (4Ps or 7Ps) that you intend to employ to attain the objectives outlined in your marketing plan. This section delves into the granular details of implementing the strategy step by step. To support the achievement of the objectives, apply the 4Ps or 7P’s of the marketing mix.

d. Action

The action section outlines what must be accomplished for each tactic listed in the preceding section of the SOSTAC plan to actualise the objectives of your marketing plan. Use a Gantt Chart to help explain the actions as part of the strategy and tactics.

e. Control

The final stage is to outline how you plan to monitor and measure performance based on the objectives set at stage 2. The tactics have been considered, and your control section is providing you with a series of dashboards tailored for each tactic. Make sure they are marketing-focused. Set KPIs per tactic that tie back into the objectives set and establish a weekly/monthly set of monitoring dashboards to ensure you are on track to meet the objectives.

6. Conclusion – This section should summarise your key findings

7. Reflection - a brief reflection paragraph to demonstrate your engagement with feedback received from both peers and lecturers throughout the semester. By engaging thoughtfully with this reflective exercise, you not only reinforce the credibility and thoroughness of your work but also develop skills essential for continuous professional development and adaptability in your future career.

Your reflection should focus on two key areas:

a. Reflect on CW1 Feedback

Begin by considering the feedback received from peers and lecturers on CW1. Reflect on what aspects of your CW1 presentation you would like to improve for a future task similar to this. Consider what you would do differently to enhance your performance.

How has feedback from the presentation informed your work in the CW2 report? How have you incorporated the feedback into your approach for CW2? Provide specific examples.

b. Reflect on CW2 Formative Feedback

You will receive written and/or verbal feedback on your CW2 drafts. Capture this feedback and reflect on how it influenced your final submission.

8. References (not part of the word count) – Make sure you follow APA style referencing.

Submission Instructions:

Your written report is to be submitted via Aula.
Formatting should be a Microsoft Word document, under the following:

• Font style: Arial or Times New Roman. Font size 12
• 1.5 line spacing
• The page orientation should be ‘portrait’
• Margins on both sides of the page should be no less than 2.5 cm
• Pages should be numbered
• Your student number should be included on every page.
• Acknowledge use if AI: You must always acknowledge, describe, and reference any AI use. Failure to do so constitutes Academic Misconduct. Please refer to this source for how to acknowledge and reference AI in your academic work.

7002MFH Marking and Feedback

How will my assignment be marked?

Your assignment will be marked by the module team.

How will I receive my grades and feedback?

Provisional marks will be released once internally moderated.
Feedback will be provided by the module team alongside grade release. Detailed written feedback will be visible when grades are released within the assignment interface.
Your provisional marks and feedback should be available within 2 weeks (10 working days)].

What will I be marked against?

Details of the rubric (marking criteria) for this task can be found at the bottom of this assignment brief.

7002MFH Assessed Module Learning Outcomes

The Learning Outcomes for this module align with CMI’s Unit 710 requirements and the marking criteria, which can be found at the end of this brief. Ensure you understand the marking criteria to ensure achievement of the assessment task. The following module learning outcomes are assessed in this task:

• LO1 Synthesise marketing theories, models and frameworks in the context of global markets.
• LO2 Critically evaluate and apply theoretical knowledge to resolve contemporary marketing issues and practical business problems.
• LO3 Analyse dynamic marketing environments, and create multinational strategic options to strengthen business acumen.
• LO4 Create and appraise a marketing plan in support of marketing and organisational strategic objectives.
• LO5 Critically assess the role of digitalisation and new technologies in fostering marketing communications and performance.

Assignment Support and Academic Integrity

If you have any questions about this assignment, please see the Student Guidance on Coursework for more information.

Spelling, Punctuation, and Grammar:

You are expected to use effective, accurate, and appropriate language within this assessment task.

Academic Integrity:

The work you submit must be your own, or in the case of group work, that of your group. All sources of information need to be acknowledged and attributed; therefore, you must provide references for all sources of information and acknowledge any tools used in the production of your work, including Artificial Intelligence (AI). We use detection software and make routine checks for evidence of academic misconduct.

Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion, can be found on the Student Portal. All cases of suspected academic misconduct are referred for investigation, the outcomes of which can have profound consequences for your studies. For more information on academic integrity, please visit the Academic and Research Integrity section of the Student Portal.

Support for Students with Disabilities or Additional Needs:

If you have a disability, long-term health condition, specific learning difference, mental health diagnosis or symptoms and have discussed your support needs with health and wellbeing you may be able to access support that will help with your studies.
If you feel you may benefit from additional support, but have not disclosed a disability to the University, or have disclosed but are yet to discuss your support needs, it is important to let us know so we can provide the right support for your circumstances. Visit the Student Portal to find out more.

Unable to Submit on Time?

The University wants you to do your best. However, we know that sometimes events happen which mean that you cannot submit your assessment by the deadline or sit a scheduled exam. If you think this might be the case, guidance on understanding what counts as an extenuating circumstance, and how to apply is available on the Student Portal.