6027MKT Corporate Marketing Strategy CW2 Assignment Brief: Individual Presentation

6027MKT Assignment Task

This is an individual assignment.

The assignment requires you to design and produce a presentation on Homebase. You are required to develop a marketing strategy for Homebase, which should include:

• Redefined mission, vision, and values
• Redefined objectives
• Rebranding
• TOWS matrix
• Market and competitive positioning analysis
• Target market strategy
• Multi-channel digital marketing plan integrated with brand repositioning.
• Opportunities for partnerships or collaborations to enhance brand presence.
• Performance indicators and risk assessment to measure and secure strategic success.

For the strategies used above, you will need to justify the application by clearly explaining how each strategy aligns with Homebase’s current market position, resources, and long-term objectives, and by demonstrating its feasibility through relevant theories, industry evidence, and realistic consideration of risks and implementation challenges. 

Use of Artificial Intelligence (AI): 

This assessment is categorised as AMBER for the use of AI.
 
You may use AI for the following only:

• Planning and management: using AI tools to suggest a title, structure, subheadings, or themes, to generate templates, to suggest processes for task management, or to generate prompts to assist thinking through assessment structure or task management.
• Summarising and consolidating notes: using AI tools to summarise notes or to consolidate notes.

Submission Instructions:

All presentation materials (all slides and supporting materials) must be uploaded to AULA Turnitin by 18:00 on 24/11/2025 UK time. You can access the Turnitin submission link through the Aula page.  

• Your 10-minute face to face presentation will be scheduled to take place week commencing 24/11/2025, after you have submitted. You will receive an allotted time during this period. 
• You will be allowed 5 minutes prior to the start of your presentation to prepare and set up any supporting materials.  
• Your coursework may be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work. 
• Your coursework will be given a zero mark if you do not present your work in person as live presentation.  
• Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Word, unless otherwise advised by the module leader. PDFs are not accepted. This assignment presentation supporting material can also be submitted in Microsoft PowerPoint. 
• All work submitted after the submission deadline without a valid and approved reason will be given a mark of zero.  
• The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict.  If this happens, you can apply for an extension to your deadline for up to five workings days, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. 
  You will find information about the process and what is or is not considered to be an event beyond your control 
• Students MUST keep a copy and/or an electronic file of their assignment. 
• Students need to acknowledge how they have used any AI tool by inserting a table as per the example below before your list of references: 

Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites

Marking and Feedback

How will my assignment be marked?
Your assignment will be marked by the module team.

How will I receive my grades and feedback?
Provisional marks will be released once internally moderated. 
Feedback will be provided by the module team alongside the grades release. 
Your provisional marks and feedback should be available within 3 weeks (15 working days). 

What will I be marked against?
Details of the marking criteria for this task can be found at the bottom of this assignment brief. 

Assignment Support and Academic Integrity

If you have any questions about this assignment please see the Student Guidance on Coursework for more information. 
Spelling, Punctuation, and Grammar:
You are expected to use effective, accurate, and appropriate language within this assessment task. 

Academic Integrity:

The work you submit must be your own, or in the case of groupwork, that of your group. All sources of information need to be acknowledged and attributed; therefore, you must provide references for all sources of information and acknowledge any tools used in the production of your work. We use detection software and make routine checks for evidence of academic misconduct.

It is your responsibility to keep a record of how your thinking has developed as you progress through to submission. Appropriate evidence could include: version controlled documents, developmental sketchbooks, or journals. This evidence can be called upon if we suspect academic misconduct. 

If using Artificial Intelligence (AI) tools in the development of your assignment, you must reference which tools you have used and for what purposes you have used them. This information must be acknowledged in your final submission.

Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion can be found on the Student Portal. All cases of suspected academic misconduct are referred for investigation, the outcomes of which can have profound consequences to your studies. For more information on academic integrity please visit the Academic and Research Integrity section of the Student Portal.

Support for Students with Disabilities or Additional Needs:

If you have a disability, long-term health condition, specific learning difference, mental health diagnosis or symptoms and have discussed your support needs with health and wellbeing you may be able to access support that will help with your studies.
If you feel you may benefit from additional support, but have not disclosed a disability to the University, or have disclosed but are yet to discuss your support needs it is important to let us know so we can provide the right support for your circumstances. Visit the Student Portal to find out more.

Unable to Submit on Time?

The University wants you to do your best. However, we know that sometimes events happen which mean that you cannot submit your assessment by the deadline or sit a scheduled exam. If you think this might be the case, guidance on understanding what counts as an extenuating circumstance, and how to apply is available on the Student Portal.

Administration of Assessment

Assignment Category: Individual Presentation
Attempt Type: Standard
Component Code: CW2

6027MKT CW2 Assessment Marking Criteria