5Z7V0044 Dissertations / Projects L7 Assignment Brief 2024/25 (MAIN)

CRITERIA

50-59%

60- 69%

70-79%

80-89%

90-100%

LO1

Establish a clear link between the extant literature in the field, the development of research objectives, and the design of a clear conceptual framework

(PLO1 | PLO2 | PLO4)

There are sufficient relevant links between the literature, research objectives and the data collection (primary or secondary). This is underpinned sufficiently by the conceptual framework underpinning the research, but further detail is required.

There are good relevant links between the formulation of the research objectives relative to literature and context, and this is derived from a clear analysis of the separate streams of literature and how they form the focus for the current study. The data collection (primary or secondary) is clearly informed by the conceptual framework underpinning the research.

An excellent literature base is assimilated accurately in formulating the study objectives and there is clear consideration of a research gap and the relevance of making a contribution to knowledge. The data design and collection (primary or secondary) is clearly and largely informed by the conceptual framework underpinning the research.

An exceptional literature base is assimilated accurately in formulating the study objectives and there is clear consideration of a research gap and the relevance of making a contribution to knowledge. The data design and collection (primary or secondary) is very clearly and very largely informed by the conceptual framework underpinning the research.

An outstanding critical literature base is assimilated accurately in formulating the study objectives and there is a very clear and thoughtful consideration of a research gap, contribution to knowledge and the strategies needed for design of the current study. The data collection (primary or secondary) is clearly and very thoroughly informed by the conceptual framework underpinning the research.

LO2

Apply a rigorous and appropriately justified methodology for collecting and analysing data / evidence (primary or secondary) with due regard to ethical considerations.

(PLO1 | PLO3)

Data, methods and sources are sufficiently justified.

Research approach is sufficiently informed by theory. There is sufficient awareness of currently recognized research methodologies and methods, and of consultancy approaches (if applicable). Research methods are applied, and its choice and appropriateness are sufficiently justified.

Justification for the chosen consultancy approaches (if applicable) is limited.

Data, methods and sources are well justified. Research approach is well informed by theory. There is a good understanding of currently recognized research methodologies and methods, and of consultancy approaches (if applicable). There is a competent use of research methods, and its choice and appropriateness are adequately justified. There is a review of and adequate justification for the chosen consultancy approaches (if applicable).

Excellent justification of data, methods and sources.

Excellent use of theory to inform the research approach. There is an excellent understanding of currently recognized research methodologies and methods, and of consultancy approaches (if applicable). There is a competent and thorough use of research methods, and its choice and appropriateness are well justified. There is a thorough review of and well argued choice of consultancy approaches (if applicable).

Exceptional justification of data, methods and sources.

Exceptional use of theory to inform the research approach. There is an exceptional  understanding of currently recognized research methodologies and methods, and of consultancy approaches (if applicable). There is a very competent and thorough use of research methods, and its choice and appropriateness are well justified. There is a very thorough review of and well argued choice of consultancy approaches (if applicable).

Outstanding justification of data, methods and sources. Outstanding use of theory to inform the research approach. There is an outstanding  understanding of currently recognized research methodologies and methods, and of consultancy approaches (if applicable). There is an outstanding use of appropriate (even innovative) methods, and a very robust justification of the methodology / methods employed and of the consultancy approaches taken (if applicable).

LO3

Interpret and present data clearly; integrating data from different sources where applicable and rigorously discussing the findings within extant literature.

(PLO1 | PLO2)

There is sufficient primary data and/or secondary data collected which is evidenced. Data analysis techniques were satisfactorily applied. The interpretation of data addresses the organizational issues and most of the research objectives but there is room for improvement in the integration of data.

Presentation of findings is sufficient, with acceptable referencing supporting the argument, clear structure, and appropriate writing style.

There is a good amount of relevant primary data and/or secondary data collected which is evidenced. Data analysis techniques were properly applied. The interpretation of data appropriately addresses all the organizational issues and research objectives.

Presentation of findings is good  with accurate referencing supporting the argument, clear structure and reasonably fluent writing style.

An excellent collection of  extensive and relevant primary data and/or secondary data is evidenced. Data analysis techniques were well applied, exploring several dimensions of the body of evidence. A thorough interpretation of data addresses fully the organizational issues and research objectives.

Presentation of findings is clear and accurate. There is consistent referencing interweaving the points made, supporting well the development of the argument.  The text is fluently written reflecting a well linked structure.

An exceptional collection of  extensive and relevant primary data and/or secondary data is evidenced. Data analysis techniques were very well applied, exploring several dimensions of the body of evidence. A very thorough interpretation of data addresses fully the organizational issues and research objectives.

Excellent presentation of findings. There is consistent referencing interweaving the points made, supporting well the development of the argument.  The text is fluently written reflecting a very well linked structure.

An outstanding collection of  extensive and relevant primary data and/or secondary data is evidenced. Data analysis techniques were extremely well applied, exploring several dimensions of the body of evidence and fully integrating various data sources. A thorough and insightful interpretation of data addresses in great depth all the organizational issues and research objectives.

Outstanding presentation of findings. There is very clear, accurate and consistent referencing interweaving the points made, thus providing a sound and robust corroboration to the findings.  The text is fluent and very convincing, reflecting a well linked and very cohesive structure.

LO4

Appraise the implications of the research outcomes in context

(PLO1 | PLO2 | PLO4)

There is a sufficiently detailed discussion of the impact of findings on organization strategy and management practice. The discussion is in line with the scope of findings, though lacks critical and forward thinking.

There is a good discussion of the impact of findings on organization strategy and management practice. The discussion, in line with the scope of findings, has some elements of critical and forward thinking.

There is a thoughtful and excellent discussion of the impact of findings on organization strategy and management practice. The discussion, in line with the scope of findings, has substantial elements of critical thinking and a reasonably justified vision (forward thinking).

There is a thoughtful and exceptional discussion of the impact of findings on organization strategy and management practice. The discussion, in line with the scope of findings, has substantial elements of critical thinking and a reasonably justified vision (forward thinking).

There is an outstanding discussion of the impact of findings on organization strategy and management practice. The discussion, in line with the scope of findings, demonstrates original and creative thinking with a well-argued and convincing vision (forward thinking).

LO5

Critically reflect on learning, academic and personal development

(PLO4)

Sufficient critical reflection on learning. Descriptive personal critical reflection consistent with other elements.

Good critical reflection on learning, demonstrated by managing the planning and review process. Personal critical reflection demonstrates critical self-awareness of professional development and learning from unit.

Excellent critical reflection on learning demonstrated. Personal critical reflection demonstrates critical analysis of professional development and learning from unit.

Exceptional critical reflection on learning journey and professional skills gained.

Outstanding critical reflection on learning journey and professional skills gained.

CRITERIA

0-19%

20-29%

30 - 39%

40-49%

LO1

Establish a clear link between the extant literature in the field, the development of research objectives, and the design of a clear conceptual framework.

(PLO1 | PLO2 | PLO4)

There are no relevant links between the literature, research objectives and the data collection (primary or secondary). The research lacks focus. Research objectives are not explicitly stated.

There are very limited relevant links between the literature, research objectives and the data collection (primary or secondary). Very weak attempt to identify relevant research focus. Very limited evidence to support arguments. Objectives are unclear.

There are limited relevant links between the literature, research objectives and the data collection (primary or secondary).

Weak attempt to identify relevant research focus. Limited evidence to support arguments made. Objectives are too broad.

There are some but still insufficient  relevant links between the literature, research objectives and the data collection (primary or secondary). Relevant research focus is identified but explanation and justification may lack detail, clarity, and evidence, and demonstrate some misunderstandings. Objectives are still loose in expression.

LO2

Apply a rigorous and appropriately justified methodology for collecting and analysing primary data with due regard to ethical considerations (ETHOS application).

(PLO1 | PLO3)

No attempt to justify data, methods and sources. Weak attempt without use of theory. Unclear explanation of approach. No evidence of ethical conduct or consideration of ethical issues.

Very limited attempt to justify data, methods and sources. Any use of theory either too generic or demonstrates fundamental misunderstandings. Extremely limited consideration of generic ethical issues. Unclear if conducted ethically.

Limited attempt to justify data, methods and sources. Use of theory may be too generic and/or demonstrate little understanding. Some ethical conduct and consideration of generic ethical issues.

Basic attempt to justify data, methods and sources. Some descriptive use of relevant theory. Evidence of ethical conduct, but still weak on rationale for this.

LO3

Interpret and present data clearly; integrating data from different sources where applicable and rigorously discussing the findings within extant literature.

(PLO1 | PLO2)

Data largely in raw state. Any analysis show fundamental misunderstanding(s) of technique(s) and only partially addresses research objectives. No discussion in relation to the literature.

Very limited data analysis. Presentation unclear/poorly organised. Analysis show several misunderstanding(s) of technique(s) and only partially addresses research objectives. Minimal discussion in relation to the literature review.

Limited data analysis. Data is descriptively presented. Analysis show some connection to research objectives but with some misunderstanding(s) of technique(s). Superficial discussion in relation to the literature review.

Some critical analysis that partially addresses organizational issues. Basic and still insufficient discussion of the findings in relation to the research objectives, poorly related to the literature review. Shows broad understanding of data analysis techniques.

LO4

Appraise the implications of the research outcomes in context

(PLO1 | PLO2 | PLO4)

No implications drawn from discussion. This is not addressed or is severely impaired by the insufficiency of research findings. There is no attempt to derive the impact of findings on organization strategy and management practice.  

Very limited implications drawn that have tenuous links to the discussion. This link is impaired but the insufficiency of research findings. There is very little attempt to derive the impact of findings on organization strategy and management practice.  

Limited implications drawn from discussion. There is limited attempt to derive the impact of findings on organization strategy and management practice.  

Some but still insufficient implications drawn from discussion. There is a weak  attempt to derive the impact of findings on organization strategy and management practice.  

LO5

Critically reflect on learning, academic and personal development

(PLO4)

No evidence of critical reflection on learning demonstrated. Missing written personal critical reflection

Very limited evidence of critical reflection on learning. Minimal and descriptive personal critical reflection, possibly unsupported by other elements.

Limited evidence of critical reflection on learning. Some limited descriptive personal critical reflection, possibly unsupported by other elements.

Some but still insufficient evidence of critical reflection on learning. Some descriptive personal critical reflection consistent with other elements.