| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Manchester Metropolitan University (MMU) | Module Title | 5X7V0027 Tourism and Hospitality Futures |
For this assignment, critically discuss the three key current consumer trends that you consider are most critical for the international tourism and/or hospitality sectors. Then with a particular focus on Manchester as an international destination, report on how the destination’s traditional and innovative product offerings are influenced by these consumer trends and critique if they can be leveraged to attract a particular international market of your choice.
You will complete an ‘Introduction to Vlogging’ course (10%) and produce a 10 minute Vlog (90%) to respond to this task.
1.Analyse consumer trends in the international tourism and hospitality industries
2.Evaluate the traditional and innovative product offers of the tourism and hospitality sectors
3.Critically analyse consumer and sector trends at a fieldwork destination
This assessment will contribute to the achievement of the following Programme Learning Outcomes:
1.Critique theory in discussion and analysis
2.Critically discuss the global and/or international context
You are asked to produce an individual assignment where you will complete an ‘Introduction to vlogging’ online course via Rise and produce a 10-minute Vlog with a fully referenced script.
Focus of the creative piece:
The creative piece is an informed critical commentary. In responding to the key task, ensure you cover the following areas when providing your answer in the format of a Vlog.
1.Determine the three key current consumer trends that you consider are driving and affecting international tourism and/or hospitality sectors
2.Explain if and how these consumer trends influence how stakeholders in the destination of Manchester provide traditional and innovative product(s)
3.Then from a perspective of a chosen international market (possibly based on your nationality/country of origin) suggest how the tourism and hospitality stakeholders in Manchester can act to ensure these key consumer trends and the needs of this market are being met
How to get started and the sequential steps to successful submission:
1.Undertake the Rise, ‘introduction to vlogging’ course – ensure you keep the evidence of course completion as this has to be provided as part of your final submission
2.Write a referenced informed script that responds to the assessment task, and three areas above
3.Create a video that will visualise/highlight the elements in the script and ensure you apply the principles learnt in the Rise course
4.Then bring the video and script together to make a vlog
Key tips:
There are three components to the submission to Moodle:
1.A word document with two parts:
a.a fully referenced script for the vlog
b.the email confirmation that you have successfully completed the Rise short course: introduction to vlogging.
2.An uploaded video which has you narrating the script – ie a vlog
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Hire Assignment Helper Now!Please note stepped marking is applied as below:
|
% Mark |
PGT Classification |
|
100 |
Exceptional |
|
95 |
|
|
90 |
Outstanding |
|
85 |
Very high distinction |
|
78 |
High distinction |
|
75 |
Mid distinction |
|
72 |
Low distinction |
|
68 |
High merit |
|
65 |
Mid merit |
|
62 |
Low merit |
|
58 |
High pass |
|
55 |
Mid pass |
|
52 |
Low pass |
|
48 |
Marginal fail |
|
45 |
|
|
42 |
|
|
38 |
Clear fail |
|
35 |
|
|
32 |
|
|
28 |
|
|
25 |
|
|
22 |
|
|
18 |
|
|
15 |
|
|
12 |
|
|
8 |
Low fail
|
|
5 |
|
|
2 |
|
|
0 |
Non-engagement |
In marking this assessment, the marking rubric below will be applied, and all aspects of the module learning outcomes and professional skills (PLOs) will be evident.
Vlog course and quality of Vlog:
The submitted vlog and script will be marked out of 90% in accordance with the marking rubric below.
|
|
100%-86% |
85% - 70% |
69% - 60% |
59% - 50% |
49% - 40% |
39% – 20% |
19% - 0% |
|
Analyse consumer trends in the international tourism and hospitality industries (MLO 1, PLO1.1.2.b, PLO4.2.2)
|
Novel and complex analysis of consumer trends in the international tourism and hospitality industries – very good consideration of literature to support
|
Excellent and insightful analysis of consumer trends in the international tourism and hospitality industries – very good consideration of literature to support
|
Very good analysis of consumer trends in the international tourism and hospitality industries –good consideration of literature to support |
Good analysis of consumer trends in the international tourism and hospitality industries – some consideration of literature to support |
Weak analysis of consumer trends in the international tourism and hospitality industries – limited consideration of literature to support |
Very poor analysis of consumer trends in the international tourism and hospitality industries – very little consideration of literature to support |
Unacceptable level of analysis of consumer trends in the international tourism and hospitality industries – no consideration of literature to support |
|
Evaluate the traditional and innovative product offers of the tourism and hospitality sectors (MLO2, PLO1.1.2b)
|
Excellent evaluation of the traditional and innovative product offers of the tourism and hospitality sectors at the chosen destination
|
Very good evaluation of the traditional and innovative product offers of the tourism and hospitality sectors at the chosen destination |
Good evaluation of the traditional and innovative product offers of the tourism and hospitality sectors at the chosen destination |
Sufficient evaluation of the traditional and innovative product offers of the tourism and hospitality sectors at the chosen destination |
Weak evaluation of the traditional and innovative product offers of the tourism and hospitality sectors at the chosen destination |
Very poor evaluation of the traditional and innovative product offers of the tourism and hospitality sectors at the chosen destination |
Unacceptable evaluation of the traditional and innovative product offers of the tourism and hospitality sectors at the chosen destination |
|
Find, evaluate, synthesise and use information from a variety of sources (MLO1, MLO2) |
A complex and innovative creative piece is designed, planned and carried out meticulously to gather and synthesise useful information from a wide range of appropriate y sources to produce original outcomes |
A complex creative piece is designed, planned and carried out thoroughly to gather useful information from a wide range of appropriate sources and synthesise the results to produce workable outcomes |
A creative piece is carefully planned and carried out to gather useful information from appropriate sources and synthesise the results |
A creative piece is planned and carried out to gather information from appropriate sources and synthesise the results |
Partial attempt to plan and/or carry out a creative piece which gather information from appropriate sources |
Limited attempt to plan and/or carry out a creative piece which gathers information from appropriate sources |
Little or no attempt to plan and/or carry out a creative piece which gather information from appropriate sources |
|
Critically analyse consumer and sectors trends at a fieldwork destination MLO3, PLO 4.2.2)
|
Exemplary contextualisation, meticulously framed |
Exceptional critical contextualisation underpinned with theory. Thorough and critical identification of issues |
Good examination and contextualisation of key issues, well defined and framed with practical examples |
Descriptive background and context adequate number of points raised |
Some back ground and contextualisation offered, incomplete and superficial points raised |
Extremely limited background context and framing of concepts |
No attempt has been made to frame the question. No background offered |
|
The vlog is well structured, logical and organised as informed by the Rise course: the set up, confrontation, resolution
|
Superior structure and organisation. Fluent and precise connectivity between elements. It is a vlog. |
Excellent structure and organisation. Fluent and precise connectivity between elements. It is a vlog. |
Good structure and organisation. Critical flow and connectivity between elements. It is a vlog |
Acceptable structure and organisation. Some connectivity between elements. It is a vlog. |
Weak structure and organisation. Lack of coherent flow. It is not a vlog |
Poor structure and no logical flow. It is not a vlog. |
No structure and no logical flow. It is not a vlog. |
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