4LI019 Managing Events in Hospitality Businesses Assignment Brief Semester 2 | UoW

Published: 16 May, 2025
Category Assignment Subject Management
University University of Wolverhampton Module Title 4LI019 Managing Events in Hospitality Businesses

Assignment name

Report

Assignment type

Individual Report

Assignment weighting and size

3000 words (+/- 10%) 100% weighting

Assessment unpacking video location

TBC

‘What’s my assignment?’ unpacking date (if applicable)

Week 3

Formative submission date (if applicable): 

Formative Draft Assessment due in week 9, plus mini formative assessments throughout the module.

Formative submission method (if applicable)

Canvas

Formative feedback date (if applicable)

 written comments on canvas within 2 weeks, plus tutorial opportunity in week 12.

Summative (i.e., final) submission date

Please see Canvas assignments tab.

Summative submission method

Online submission to Canvas.

4LI019 Assessment Scenario:

The WLV Students’ Union has recently opened a bar on the City campus! The bar provides an ideal space for a diverse range of events to take place. The management team has recently published an advert inviting local event managers to apply for use of the space. You are tasked with writing a proposal and plan for an event of your choice. You should be as creative as possible when designing your event, utilising theory and contemporary research to justify your choices. Your report should cover the following areas:

  • An event title, purpose/aim of the event
  • SMART objectives for the event
  • Assessment of event feasibility
  • Identification and discussion of key stakeholders
  • Budget with discussion/justification of choices
  • Pre-event plan
  • Event Plan/Timetable
  • Post-event plan

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You may also like to consider including the following as appendices:

  • SWOT analysis
  • PESTLE analysis
  • Risk assessment
  • Gantt Chart
  • Artefacts e.g., marketing materials, floor plans etc.

Your work should have a full reference list according to Harvard conventions. This should include sources from the module reading list.

Topic

Detail

Learning outcomes

LO1 Demonstrate an understanding of the role of events in the context of a hospitality business

LO2 Understand the importance of formal financial planning through key document analysis

LO3 Apply key concepts, problem-solving and decision-making skills to a case study scenario

Assessment criteria

(see rubric below for performance criteria)

1. Use of theory/concepts/market intelligence (25%). 2. Discussion of key points (25%).

3. Present and explain an accurate, realistic budget (25%). 4. Academic skills including Harvard referencing, report structure, academic writing style and range of reading (25%).

Characteristics of a good submission

1. Clearly written and well presented.

2. Includes creative and innovative ideas.

3. Uses theory/concepts/market intelligence to justify ideas. 4. Discusses and explains key points in detail.

5. Consults a wide range of sources to inform the work, including the module reading list.

Additional instructions

Always keep a copy of your drafts and a file of working documents. There may be circumstances – for example, if there are questions relating to the academic integrity of your work – where you may be asked to submit the evidence of your work and meet with your tutor to answer questions about your submission.

(additional instructions, if applicable)

Professional Body requirements

(If applicable)

University regulations

University’s Academic Regulations

Academic Integrity Policy

Level and Mark Descriptors

Support

Student Support and Wellbeing

Study Guides

Skills for Learning – Introduction to Academic Study Skills Academic English Language Skills

You should also refer to your Course and Module Guides

provided

4 working weeks after submission

Feedback format

Written through canvas

Resit details

The Resit requirement for this assignment is to provide a rework of the original submission, with additions and amendments highlighted, to indicate where you have applied the feedback received.

 

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