44-409362-AF Understanding People & Cultures L4 Individual Assessment Brief 2025

Criterion

Outstanding (93 - 100%)

Excellent (70–92%)

Very Good (60–69%)

Good (50–59%)

Adequate (40–49%)

Inadequate (6–39%)

Zero (0-5)

Knowledge and Understanding

(30%)

Demonstrates an exceptional depth of knowledge, with insightful analysis and a comprehensive grasp of the subject. The content is consistently accurate, relevant, and supported by scholarly rigour.

Exhibits a well-rounded and comprehensive understanding of the subject matter, with accurate and well-developed content.

Shows a solid understanding of the subject, although certain areas may lack detail or critical depth.

Demonstrates a basic level of understanding, with some inaccuracies or superficial analysis.

Displays limited understanding, with noticeable gaps in knowledge or reliance on generalities.

Reveals minimal or no understanding of the subject. The content is largely inaccurate, superficial, or irrelevant.

Work not submitted, work of no merit, penalty in some misconduct cases.

Application of Knowledge

(25%)

Applies knowledge with originality and critical insight, demonstrating clear connections to practical or real-world contexts. Analysis is highly effective and contextually appropriate.

Applies knowledge effectively, with relevant and logical connections to practice or real-world examples.

Demonstrates adequate application of knowledge, though connections to practice or examples may lack depth or specificity.

Applies knowledge in a superficial manner, with limited relevance to practical or contextual considerations.

Makes vague or minimal attempts to apply knowledge, with unclear or inconsistent relevance to the task.

Fails to apply knowledge meaningfully. Practical connections or examples are absent, unclear, or inappropriate.

Work not submitted, work of no merit, penalty in some misconduct cases.

Use of Theory and Evidence

(20%)

Integrates a wide range of highly relevant theories and evidence, critically evaluating and applying them to support arguments. Theories are clearly explained, supported with practical examples, and references which are provided verbally during the presentation and on slides. Referencing adheres fully to APA 7th style conventions.

Applies relevant theories and evidence effectively, demonstrating strong understanding and integration into arguments. Theories are clearly mentioned and supported by examples. Verbal and slide references are included, with a reference slide summarising key sources. Referencing is accurate, with minor inconsistencies in APA 7th style.

Uses appropriate theories and evidence to support arguments, but with limited critical evaluation or application. Theories are mentioned and supported by some examples or case studies, but references may lack consistency or depth.

References some theories and evidence, but connections to arguments or relevance are underdeveloped. Limited verbal or slide citations may be present, and examples or applications lack depth or specificity. Referencing contains errors or lacks coherence.

Demonstrates minimal use of theories or evidence, with weak connections to arguments and tenuous relevance to International Business and HRM. References are inconsistent or unclear, and examples are superficial.

Fails to use relevant theories or evidence, with unsupported arguments and no meaningful application to International Business or HRM. Citations and examples are absent. Referencing is incorrect, incomplete, or entirely absent.

Work not submitted, work of no merit, penalty in some misconduct cases.

Structure, Organisation, and Clarity

(15%)

Demonstrates exceptional organisation, with ideas presented in a logical and coherent sequence. Visual aids are engaging, purposeful, and enhance understanding.

Presentation is well-structured and coherent, with effective use of visuals to support key points.

Presentation is adequately structured, with some use of visuals that contribute to overall clarity.

Presentation exhibits basic organisation, but flow and clarity are inconsistent. Visual aids are used minimally.

Lacks clear organisation and logical flow. Visual aids, if used, are weak or ineffective.

Presentation is poorly organised, incoherent, and lacks logical progression. Visual aids are absent or irrelevant.

Work not submitted, work of no merit, penalty in some misconduct cases.

Communication and Engagement

(10%)

Delivery is exceptionally engaging, confident, and articulate. The presenter demonstrates a strong command of the topic and maintains the audience’s attention throughout.

Delivery is clear, confident, and engaging, maintaining audience interest.

Delivery is adequate, with some engagement. The presenter conveys the material but may lack enthusiasm or fluency.

Delivery lacks clarity or confidence. Audience engagement is limited, and the presenter occasionally struggles to convey ideas effectively.

Delivery is unclear or lacks engagement. The presenter shows minimal effort to connect with the audience or sustain their attention.

Delivery is disengaging, unclear, or incoherent. The presenter fails to maintain audience interest or communicate ideas effectively.

Work not submitted, work of no merit, penalty in some misconduct cases.