403MAN CW1 Management and Leadership Perspective, Coventry University

Assignment Task 

You are required to write a 1000-word (+/-10%) report reflecting on the historical debate about the role of management and leadership by comparing, and contrasting theories and perspectives and evaluating the management and leadership styles of two managers from the streaming services industry (eg: Amazon Prime Video, Netflix, YouTube etc.). Your choice of managers should be agreed with your tutor. 

Assessed Module Learning Outcomes 

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task: Completion of this assignment will address the following learning outcomes:  

LO1: Identify key theories and perspectives of leadership and management within a range of contexts and diverse environments.  
LO2: Understand and evaluate the various leadership styles, matching these to the situational context.