401MAN The Business Environment CW1 Presentation Sep- Oct 2025/26 | Coventry University

Published: 27 Sep, 2025
Category Assignment Subject Business
University Coventry University Module Title 401MAN The Business Environment
Word Count PowerPoint presentation with a 10-minute voiceover presentation (+/- 10%).
Assessment Type CW1 Presentation
Assessment Title The Music, Arts, Cultural Industry: Organisational Types, Environmental Forces, and Stakeholder Requirements
Academic Year 2025/26

401MAN – CW1 Presentation Sep- Oct 2025/26

Assignment Scenario and Task:

You are working as a Junior Analyst for a consultancy that supports creative and cultural organisations across the art, culture and music industries. These sectors are vital to the UK and global economy but are also subject to unique environmental and stakeholder challenges.

Your manager has asked you to produce and deliver a 10-minute recorded presentation that critically analyses how organisations in ONE of these three sectors operate, adapt to their business environments, and manage stakeholder expectations.

Assignment Task:


You are required to develop a PowerPoint presentation (10 slides max.) with a 10-minute recorded voiceover (+/-10%). Your presentation should demonstrate a clear and coherent analysis of how organisations in your chosen sector: art, culture and music sector operate within their business environments and engage with stakeholders.

The Consultancy group has provided you with the below case studies to choose from, CHOSE ONE of the following sector organisations for your assignment 

1) Music Sector

Glastonbury Music Festival, a large, world-famous, greenfield music and performing arts festival held annually in Pilton, Somerset, England

2) Arts Sector

Tate Modern, a publicly funded art gallery exhibiting contemporary and modern works.

3) Culture Sector

Notting Hill Festival, a vibrant street festival in London, celebrating Caribbean culture with music, dance, and food.

Use of AI: This is an Amber-rated assessment, which means you are allowed to use AI to support your work. You can use AI to help you structure your presentation, start or develop paragraphs if you're struggling, and check spelling, grammar, and clarity. However, you must write the content yourself. Do not use AI to generate full sections of your submission. Turnitin can detect work that is not your own and may flag it for review. Use AI only as a tool to support your thinking and writing.

Important: You must clearly state whether or not you have used AI to support your work. To do this, you must complete the table provided and include it in your submission, placed after the title page and before the main content begins. This is a formal requirement and is not optional.

Further guidance on how AI can be used within the context of a university submission can be found at: https://student.ai.coventry.domains/

Please note: AI cannot be used in the generation of your voiceover. It must be an authentic voice and representation of the student. Voiceover AI tools are not permitted; the use of voiceover AI tools would be regarded as academic misconduct. 

Student Artificial Intelligence Acknowledgement

Have you used AI Yes/No

What tool have you used?

How have you used this in the Assessment

Examples

Yes

ChatGPT-4.5

Key word search on topics related to learning outcomes

Examples

Yes

Microsoft Copilot

Summarising documents as part of background research

Inspiring to generate research questions, prompts or search terms.

Yes/No

 

 

Planning and management to suggest a title, structure, subheadings, or themes.

Yes/No

 

 

Sources and data collection to search, generate, generate quizzes or questionnaires.

Yes/No

 

 

Summarising and consolidating notes and sources.

Yes/No

 

 

Analysing to find themes, patterns, or motifs in data sets.

Yes/No

 

 

Composing to generate images, text, music, programme code, or other materials.

Only under strict negotiation

Yes/No

 

 

Translating small sections of your written or recorded work into another language

Yes/No

 

 

Presenting data in formats such as graphs, charts, tables or slides.

Yes/No

 

 

Checking and proofreading work or check work and suggesting improvements.

Yes/No

 

 

Submission Instructions:

The individual PowerPoint should be loaded into the PowerPoint template which has been supplied. The cover page should be used, and all references should be correctly referenced.

The voiceover presentation should be recorded using ClipChamp within your University Microsoft 365 account, and the recording link must be added to the template which has been provided, with access to the recording link set to ‘Anyone in Coventry University’. Failure to follow the support guidelines and these steps, will result in your assignment being marked as a Fail.

Additional documents and step-by-step video instructions for the above submission instructions have been provided on your Aula module page.

The PowerPoint and Voiceover presentation should be submitted to the relevant module submission link on Aula, on or before the 6pm due date deadline.

If using Artificial Intelligence (AI) tools in the development of your assignment, you must reference which tools you have used and for what purposes you have used them. This information must be acknowledged in your final submission.

Marking and Feedback

How will my assignment be marked?
Your assignment will be marked the module team
How will I receive my grades and feedback?
Provisional marks will be released once internally moderated.
Feedback will be provided by the module team alongside grades release.
Feedback will be released via Aula at 6pm, 10 working days after the submission date. Feedback can be found alongside the overall grade for submission attempt.
What will I be marked against?
Details of the marking criteria for this task can be found at the bottom of this assignment brief.

Assessed Module Learning Outcomes

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

Learning Outcome 1: Explore the organisational types and purposes of businesses from a range of sectors.

Learning Outcome 2: Demonstrate an understanding of the nature of the environment that organisations operate in.
Learning Outcome 3: Illustrate and explain the impact of environmental forces on organisations at a micro and macro level.
Learning Outcome 4: Assess the significance of the impact of environmental forces at an organisation, market, sector, or industry level.
Learning outcome 5: Demonstrate an understanding of the requirements of a variety of stakeholders to a chosen organisation.

Administration of Assessment

Assessment Author: James Eckersall
Assessment Author Email: ae4004@coventry.ac.uk
Assignment Category: Presentation Attempt Type: Standard Component Code: 401MAN – CW1

Assessment Marking Criteria

Mark band

Outcome

Guidelines

 

 

80-100%

 

1st - Exceptional work with very high degree of understanding, creativity, and critical/analytic skills. Evidence of exceptional research well beyond minimum recommended using a range of methodologies. Exceptional understanding of knowledge and subject-specific theories. Demonstrates creative flair, a high degree of originality and autonomy.

 

1st

 

Exceptional ability to apply learning resources. Demonstrates well-developed problem-solving skills. Work completed with very high degree of accuracy and proficiency and autonomy. Exceptional communication and expression, significant evidence of professional skill set. Student evidences deployment of a full range of exceptional technical, including proficiency in the English Language, and/or artistic skills.

 

 

70-79%

 

1st - Excellent work with clear evidence of understanding, creativity and critical/analytical skills. Thorough research well beyond the minimum recommended using methodologies beyond the usual range. Excellent understanding of knowledge and subject-specific theories with evidence of considerable originality and autonomy.

 

 

1st

Meets learning outcomes

Excellent ability to apply learning resources. Demonstrates consistent, coherent substantiated argument and interpretation. Demonstrates considerable creativity and clear problem-solving skills. Assessment completed with accuracy, proficiency, and considerable autonomy. Excellent communication and expression, some evidence of professional skill set. Student evidences deployment of a highly developed range of technical, including proficiency in the English Language, and/or artistic skills.

 

 

60-69%

 

2:1 - Very good work demonstrating strong understanding of theories, concepts and issues with clear critical analysis. Thorough research, using established methodologies accurately, beyond the recommended minimum with little, if any, irrelevant material present. Very good understanding, evidencing breadth and depth, of knowledge and subject- specific theories with some originality and autonomy.

 

2:1

 

Very good ability to apply learning resources. Demonstrates coherent substantiated argument and interpretation. Demonstrates some originality, creativity and problem-solving skills. Work completed with accuracy, proficiency, and autonomy. Very good communication and expression with evidence of professional skill set. Student has a thorough command of a good range of technical, including proficiency in the English Language, and/or artistic skills.

 

 

50-59%

 

 

 

2:2

 

2:2 - Good understanding of relevant theories, concepts and issues with some critical analysis. Research undertaken accurately using established methodologies, enquiry beyond that recommended may be present. Some errors may be present and some inclusion of irrelevant material. Good understanding, with evidence of breadth and depth, of knowledge and subject-specific theories with indications of originality and autonomy.

 

Good ability to apply learning resources. Demonstrates logical argument and interpretation with supporting evidence. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation mostly accurate, proficient, and conducted with some autonomy. Good communication and expression with appropriate professional skill set. Student consistently demonstrates a well-developed range of

technical, including proficiency in the English Language, and/or artistic skills.

 

 

40-49%

 

 

 

3rd Class

3rd - Meet the learning outcomes with a basic understanding of relevant theories, concepts and issues. Demonstrates an understanding of knowledge and subject-specific theories sufficient to deal with concepts. Assessment may be incomplete and with some errors. Research scope sufficient to evidence use of some established methodologies.

Some irrelevant material likely to be present.

 

Basic ability to apply learning resources. Demonstrates ability to devise and sustain an argument. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation sufficient for accuracy and proficiency. Sufficient communication and expression with basic professional skill set. Student

demonstrates technical, including a basic level of proficiency in the English Language, and/or artistic skills.

 

0-39%

 

 

 

Fail

 

 

Fails to achieve learning outcomes

Fail – Outcomes not met. Limited understanding of relevant theories, concepts and issues. Little evidence of research and use of established methodologies. Some relevant material will be present. Deficiencies evident in analysis.

Fundamental errors and some misunderstanding likely to be present.

Limited ability to apply learning resources. Student’s arguments are weak and poorly constructed. Limited originality, creativity, and struggles with problem-solving skills. Expression and presentation insufficient for accuracy and proficiency. Insufficient communication and expression and with deficiencies in professional skill set. Student demonstrates some deficiencies in technical, including in their use of the English Language, and/or artistic skills.

 

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