2422 Personal Branding Level 4 Assignment Remit | UCB

Assignment Task:

Task A

Prepare and deliver a 5-minute elevator pitch that integrates your career plan and a critical reflection on the ethical dimensions of your chosen career path within the events industry. In your pitch, you should:

Outline your chosen sector (e.g., festivals, MICE, sporting events), key roles, and responsibilities you aspire to, about the current trends and challenges within the events industry.

Highlight your current qualification, skills, work experience and future career goals.

Task B

Create and present personal branding materials to support your career plan, effectively showcasing your professional identity, unique selling points (USPs), and achievements through:

A professional CV, tailored to your chosen career path, that highlights your skills, experiences, and aspirations.

A draft LinkedIn profile, complemented by visual aids (e.g., slide, infographic, or portfolio) to reinforce your brand identity, key achievements, and testimonials.

Task C

Participate in a 10-minute Q&A session where you will:

Explore employment opportunities within your chosen sector.
Defend your career plan and personal branding decisions, considering factors such as diversity and inclusion, and environmental responsibility.
Reflect on how you will adapt to industry trends and challenges.

Marking Criteria:

1. Structure/Clarity of Communication/Flow of Discussion (10%)

• Logical structure and clear delivery of the pitch and materials.
• Effective time management and audience engagement.

2. Task A: Elevator Pitch & Ethical Reflection (50%)

• Clear articulation of a personal career plan, including chosen sector, roles, and goals.
• Strong justification of skills, experiences, and qualifications aligned with career aspirations.
• Critical reflection on ethical and sustainable dimensions of career choices, including diversity, inclusivity, and environmental responsibility.

3. Task B: Personal Branding Materials (25%)

• Quality and professionalism of branding materials (CV, LinkedIn profile, and visual aid).
• Creativity and effectiveness in showcasing personal brand, unique selling points (USPs), and achievements.
• Alignment of materials with employability goals in the chosen sector.

4. Task C: Articulation and Application during the Q and A (15%)

• Effective use of evidence (e.g., testimonials, achievements) to defend the career plan and ethical reflection.
• Application of industry knowledge to enhance employability and personal brand.
• Clear assessment of the reflection of the pitch to current trends and challenges within the events industry.

Task Guidance:

You will produce and deliver an individual elevator pitch, which addresses Assignment Tasks (A–C) above. This will require you to:

Step 1: Research Your Chosen Sector and Career Path

Investigate the events industry to identify a specific sector (e.g., festivals, MICE, sporting events) that aligns with your interests and career aspirations.

Explore key roles, responsibilities, and employment opportunities within this sector.

Reflect on current trends, challenges, and opportunities that impact employability in the sector.

Step 2: Develop Your Personal Career Plan

Outline your short-term and long-term career goals, including the steps needed to achieve them.

Highlight your skills, qualifications, experiences, and unique attributes that make you a strong candidate for your chosen career path.

Ensure your career plan aligns with the ethical and sustainable values of the events industry.

Step 3: Create Your Branding Materials

Prepare a professional CV tailored to your chosen career path.

Draft a LinkedIn profile that showcases your skills, achievements, and aspirations, ensuring it reflects your personal brand.

Design a visual aid (e.g., infographic, portfolio, or slide) to illustrate your brand identity, unique selling points, and testimonials or achievements.

Step 4: Prepare and Deliver Your Elevator Pitch

Combine your career plan and personal branding materials into a compelling 5-minute pitch that communicates your goals, professional identity, and employability strategy.

Incorporate a critical reflection on the ethical dimensions of your career choices, discussing sustainability, inclusivity, and diversity in the events industry.

Practice your delivery to ensure clarity, confidence, and effective communication within the allotted time.

Step 5: Prepare for the Q&A Session

Anticipate potential questions from peers, lecturers, and industry professionals about your career aspirations, skills, and sector knowledge.

Develop clear, concise, and confident responses that reinforce your professional identity and employability strategy.

Reflect on feedback received to refine your career plan, personal branding materials, and elevator pitch for future professional opportunities.

• Focus on attention to detail, quality of work and overall academic standards.
• For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

Guidance For Live Face-to-Face Presentations:

• All students must verify their identity with their student ID card before the live session starts. If you do not have your ID card (which is a mandatory requirement across all UCB campuses), please speak to the assessor about an alternative way to verify your identity.
• Please note that all sessions will be recorded by the assessor, as this will be required for the examiner's observation.

Specific Guidance on Presentations for this Assignment

1. Timings

The presentation should last 5 minutes, followed by a 10-minute Q&A session.

Ensure your pitch is concise and focused to stay within the allocated time. Practice beforehand to perfect your timing.

2. Number of Slides

Use 3–5 slides to support your presentation. Avoid overcrowding slides with excessive information. Each slide should have a clear focus and purpose.

3. Creating Effective Slides

Design: Use a clean, professional layout with consistent fonts, colours, and branding that reflects your personal style. Avoid overuse of animations or transitions.

Content:

Slide 1: Title slide with your name, chosen sector, and presentation title (e.g., “My Career Path in Events Management”).

Slide 2: Overview of your career plan, including key roles and goals.

Slide 3: Highlight your unique selling points, skills, and achievements (use visuals such as charts or icons).

Slide 4: Ethical considerations and sustainability in your chosen career path.

Slide 5: References and key testimonials (if applicable).

Visuals: Use high-quality visuals, infographics, or diagrams to make your slides engaging and memorable. Keep text minimal and use bullet points or short phrases.

4. Showcasing References

Include a References Slide at the end of your presentation.

Use the Harvard Referencing style to list all sources you have used, such as articles, websites, or reports.

Ensure in-slide citations are concise (e.g., “(Author, Year)”) and link to the full reference on your References Slide.

If applicable, include relevant testimonials or evidence of achievements in your materials and reference them appropriately.

This guidance will ensure your presentation is professional, impactful, and aligned with the expectations of the assignment.

2422 Learning Outcomes:

1. Investigate the employment opportunities within a specific sector of the events industry.

2. Create suitable presentation materials to present and promote your brand to enhance employment opportunities.

3. Develop a personal career plan that sets clear goals for your future employability within the event industry.

Academic Skills Outcomes:

• The Academic Skills Outcomes to be developed by completing this assignment can be found here.
• For Apprenticeship programmes, identify the applicable Knowledge, Skills and Behaviours the assignment seeks to test.