2301 International Leadership and Change Strategy Level 7 CW2 Assignment Brief | UCB

Assignment Task

An individual 2,000-word strategic report to present a change plan based on a case organisation (Assesses Learning Outcomes 3 and 4):

• Evaluate 4 key factors (2 internal and 2 external) affecting strategic leadership and change using value chain analysis for internal factors and Porter’s Five Forces for external factors, all based on the provided case organisation.
• Propose and evaluate 2 strategic change options using data from the internal and external analysis of the provided case organisation with a focus on their short-term and long-term implications.

Marking Criteria:

• Below are the marking criteria that align with both the task(s) set and the quality of your document.  Clear weightings/marks will be noted for each criterion.  
• The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.

Introduction (10%)

• Clear articulation of the report's purpose and objectives.
• Comprehensive overview of the organisation and the case study, linking it to strategic change.

Section 1: Internal and External Environment Analysis (30%)

• Effective application of value chain analysis for internal factors and Porter’s Five Forces for external factors.
• Identification and justification of two internal and two external factors critical to strategic leadership.

Section 2: Evaluation of Strategic Change Options (40%)

• Detailed identification and explanation of two strategic change options for organisational leadership based on external and internal analysis of the case study.
• In-depth evaluation of two short-term and two long-term implications of each option.

Conclusion (10%)

• Concise summary of the report's findings.
• Insightful commentary on the impact of the proposed strategic change plan, with a forward-looking perspective.

References (10%)

• Use of at least 30 diverse and credible academic sources.
• Accurate and consistent use of the Harvard referencing style.

Task and Document Format Guidance:

• Focus on attention to detail, quality of work and overall academic standards.  
• Specific Guidance for this assignment:

Report Structure

1. Cover Page

• Include the module name, course title and submission date. Anonymous marking: Please do not include your name or ID no. 

2. Table of Contents

• List all sections with page numbers.

3. Introduction

• Explain the purpose of the report.
• Provide an overview of the case study and set the context for the strategic change plan.

4. Main Body

Section 1: Analysis of Internal and External Factors based on the case organisation (LO3, LO4)

• Identify and discuss 2 internal factors (e.g., organisational culture, leadership structure) using value chain analysis, based on the case organisation.
•  Identify and discuss 2 external factors (e.g., market trends, competitive forces) using Porter’s Five Forces, based on the case organisation.
• Explain why these factors are critical to the success of strategic leadership and change.

Section 2: Evaluation of Strategic Change Options based on internal and external analysis of the case organisation (LO3, LO4)

• Propose 2 feasible strategic change options for organisational leadership based on the internal and external analysis of the case organisation.
• Evaluate 2 short-term implications (benefits and drawbacks) for each option (e.g., operational impact, employee morale), using evidence from the case organisation.
• Evaluate 2 long-term implications (benefits and drawbacks) for each option (e.g., organisational growth, sustainability), using evidence from the case organisation.

5. Conclusion

• Summarise and synthesise key findings with a forward-looking perspective for the organisation.

6. References

• Include at least 30 references from academic books, journals, and credible online sources.

7. Appendices

• Attach any additional charts, graphs, or supporting materials
• For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

2301 Learning Outcomes:

• Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.
• Evaluate feasible strategic leadership change options based on the internal and external environment of a given organisation
• Apply leadership and change concepts to a range of international business scenarios