| Category | Research Proposal | Subject | Marketing |
|---|---|---|---|
| University | Oxford Brookes University | Module Title | MARK7006 Research Methods for Events and Marketing |
| Word Count | 2,000 words |
|---|---|
| Assessment Type | Research Proposal |
| Assessment Title | individual coursework |
| Academic Year | 2024-25 |
This research examines the important role of digital marketing in enhancing brand management in the UK fashion industry, with a major focus on Zara as a case study. This research analyses how Zara uses digital marketing strategies that involve email marketing, social media marketing...............More
CHAPTER 1: INTRODUCTION
1.1 Introduction to the Chapter
1.2 Background of the Research
1.3 Research Aim
1.4 Research Objectives
1.5 Research Questions
1.6 Rationale
1.7 Problem Statement
1.8 Scope of the Research
1.9 Structure of the Dissertation
1.10 Summary of the Chapter
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction to the Chapter
2.2 Digital Transformation of ZARA
2.3 Conceptual Framework
2.4 Research Gap
2.5 Summary of the Chapter
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Philosophy
3.3 Research Approach
3.4 Research Design
3.5 Research Choice
3.6 Data Collection
3.7 Research Strategy
3.8 Sampling
3.9 Data Analysis
3.10 Inclusion and Exclusion Criteria
3.11 Ethical Considerations
3.12 Summary of the Chapter
CHAPTER 4: DATA ANALYSIS
4.1 Introduction
4.2 Survey Analysis
4.3 Summary
CHAPTER 5: DISCUSSION
5.1 Introduction
5.2 Discussion on Survey Findings
5.3 Summary
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS
6.1 Conclusion
6.2 Recommendations
6.3 Research Limitations
6.4 Future Implications
References
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