University of Southampton Assessment Briefs

MANG3100: A research proposal, with a word limit of 1,000 words (absolute maximum 1.500 word, and a submission deadline on the 11 December 2025 The final report/dissertation with a word limit of 7000 words (absolute maxim 8,000 words), and submission deadline on the 23" April 2026

A brief discussion of the strategy you used in analysing the data (maximum 1 page). This should be more detailed than a Methods section of a scientific paper, since you should make explicit the structure of your analyses.

This must be 3,000 words in length. It must focus on a topic that is directly related to your programme's subject area and relates to a contemporary issue within the field of advertising and/or branding.

ARTD6139 Final Project: Having produced a research proposal for your PAS 2 assignment in Semester 2, it is now time for you to embark on the research that you outlined in that proposal; this is called your 'Final Project'.

This piece of work will count for 80% of the overall mark for MANG6046. You need to submit a report of your comment on a project and an Excel file (not multiple Excel files) in two separate folders (one is called Individual Coursework_Reports Only; the other is called Individual Coursework_Excel Files.