| Category |
Assignment |
Subject |
Management |
| University |
|
Module Title |
Qualifi Level 4 HTM401 Sustainability in Tourism and Hospitality Management |
Qualifi Level 4 HTM401 Assignment Question
Task 1 – 1000 words
- Evaluate the rationale for, and the different approaches used for planning and development in the travel, tourism and hospitality industries
- Explain the need for planning in the travel, tourism and hospitality industry and how it benefits different stakeholders.
- Explain the pros and cons of public/private sector tourism and hospitality planning partnerships.
- Critically evaluate the different approaches to planning and development in tourism and hospitality at different levels.
Assessment Criteria
Evaluate the rationale for, and the different approaches used for planning and development in the travel, tourism and hospitality industries: setting goals, developing strategies, briefing tasks and schedules to accomplish the goals. Approaches like boosterism, economic, physical/spatial, and community-oriented that emphasise the role the destination community plays in the tourism development and experience should be evaluated by the learner.
- Explain the need for planning in the travel, tourism and hospitality industry and how it benefits different stakeholders: Learner can take tourism in particular country as case study and explain the planning needs in travel and tourism and the way it benefits different stakeholders in tourism destination like, residents, local companies, industrialists, NGO’S, tour operators, local communist, media, employees, government, competitors, tourists, business associations, activists and tourism developers.
- Explain the pros and cons of public/private sector tourism and hospitality planning partnerships: The pros of PPS like Better infrastructure solutions, faster project completion, and high-quality projects and the cons are a smaller number of private participants, etc. need to be explained with an example.
- Critically evaluate the different approaches to planning and development in tourism and hospitality at different levels: Boosterism, conventional, interactive, integrated planning, supply and market-led to attain the objectives of tourism development should be critically evaluated.
Task 2 – 1000 words
Understand the concept of sustainability and the plan to achieve sustainable tourism and hospitality.
- Explain the concept of sustainability in tourism and hospitality development.
- Describe the different stages of planning for sustainable tourism and hospitality operations.
- Analyse factors that may prevent the development of sustainable tourism and hospitality and how these are managed.
Assessment Criteria
Understand the concept of sustainability and the plan to achieve sustainable tourism and hospitality. The learner can prepare a poster on sustainable tourism indicators. Sustainable development in the tourism sector supports the country in maintaining the balance in social, ecological, and environmental aspects. The learner needs to explain here the elements and stages of tourism planning.
- Explain the concept of sustainability in tourism and hospitality development: Learners need to explain that the concept of sustainable development is premised on two key factors: the environment and society. Learners can cite an example or case study of Sustainable tourism that can achieve growth for a long-term period.
- Describe the different stages of the planning for sustainable tourism and hospitality operations: The different stages involved in the sustainability for the tourism sector of a particular country like, aim of the sustainability plan, identification of the stakeholders, places that have a potential to attract the tourism in specific country (learner’s choice), issues are needed to be addressed by consulting with all the stakeholders and once issues are resolved it is the time to develop the ideas for the sustainable development.
- Analyse factors that may prevent the development of sustainable tourism and hospitality, and how these are managed: The barriers to sustainable tourism development should be explained in the poster format.
Task 3 – 1000 words
Analyse the issues that impact the planning and development of sustainable tourism and hospitality.
- Analyse the effects of balancing supply and demand in the travel and tourism and hospitality industries.
- Assess the conflicts of interest involved in developing tourism destinations and the methods used to resolve these conflicts.
- Explain ethical issues in the context of tourism and hospitality management.
Assessment Criteria
Analyse the issues that impact the planning and development of sustainable tourism and hospitality: Learners should present this task using comparative tables on the current issues that are dropping the tourism attractiveness in two countries of the learner’s choice, covering their impacts—social, environmental, socio-cultural and economic.
- Analyse the effects of balancing supply and demand in the travel and tourism and hospitality industries: Learner has to present through slides the definition of demand for tourism, external factors that influence tourism demand, characteristics of tourism demand, definition and understanding of tourism supply, components of tourism supply, etc.
- Assess the conflicts of interest involved in developing tourism destinations and the methods used to resolve these conflicts: conflicts like Tension between the planners, local community, Guest-host relationship and the impact of conflicts like social, economic and cultural.
- Explain ethical issues in the context of tourism and hospitality management: Ethical tourism benefits people and the environment in different destinations, and learners should explain ethical issues like Part-time employment, a common feature in hotels, which brings with it turnover, lack of commitment, and low educational levels, etc.
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Distinguished
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Excellent
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Good
|
Proficient
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Basic
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Marginal
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Unacceptable
|
|
Criteria
|
80+
|
70
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60
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50
|
40
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30
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0
|
|
Content (alignment with
assessment criteria)
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Extensive evaluation and synthesis of ideas; includes substantial original thinking
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Comprehensive critical evaluation and synthesis of ideas; includes coherent original thinking
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Adequate evaluation and synthesis of key ideas beyond basic descriptions; includes original thinking
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Describes main ideas with evidence of evaluation; includes some original thinking
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Describes some of the main ideas but omits some concepts; limited evidence of evaluation; confused original thinking
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Largely incomplete description of main issues; misses key concepts; no original thinking
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Inadequate information or containing information not relevant to the topic
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|
Application of Theory and Literature
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In-depth, detailed and relevant application of theory; expertly integrates literature to support ideas and concept
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Clear and relevant application of theory; fully integrates literature to support ideas and concepts
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Appropriate application of theory; integrates literature to support ideas and concepts
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Adequate application of theory; uses literature to support ideas and concepts
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Limited application of theory; refers to literature but may not use it consistently
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Confused application of theory; does not use literature for support
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Little or no evidence of application of theory and relevant literature
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|
Knowledge and Understanding
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Extensive depth of understanding and exploration beyond key principles and concepts
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Comprehensive knowledge and depth of understanding key principles and concepts
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Sound understanding of principles and concepts
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Basic Knowledge and understanding of key concepts and principles
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Limited and superficial knowledge and understanding of key concepts and principles
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Confused or inadequate knowledge and understanding of key concepts and principles
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Little or no evidence of knowledge or understanding of key concepts and principles
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Presentation and Writing Skills
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Logical, coherent and polished presentation exceeding expectations at this level; free from errors in mechanics and syntax
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Logical, coherent presentation demonstrating mastery; free from errors in mechanics and syntax
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Logical structure to presentation; makes few errors in mechanics and syntax which do not prohibit meaning
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Orderly presentation; minor errors in mechanics and syntax
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Somewhat weak presentation; errors in mechanics and syntax may interfere with meaning
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Confused presentation; errors in mechanics and syntax often interfere with meaning
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Illogical presentation lacking cohesion; contains significant errors that interfere with meaning
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|
Referencing
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Advanced use of in- text citation and references
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Mastery of in-text citation and referencing
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Appropriate use of in-text citation and referencing
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Adequate use of in- text citation and referencing
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Limited use of in- text citation and referencing
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Inadequate use of citation and referencing
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Little or no evidence of appropriate referencing or use of sources
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Directions:
1. For each of the criteria listed in the first column, circle one box in the corresponding column to the right that best reflects the student’s work on this particular assessment activity (e.g., project, presentation, essay).
2. Provide specific feedback to a student about each of the criteria scores he/she earned by writing comments and suggestions for improvement in the last row titled “Instructor’s comments.”
3. To arrive at a mark, total the boxes and divide by 5 to arrive at the final mark.
Example:
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Distinguished
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Excellent
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Good
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Proficient
|
Basic
|
Marginal
|
Unacceptable
|
|
Range
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80-100
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70-79
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60-69
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50-59
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40-49
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35-39
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0-34
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Criteria Score
Content 50
Application of Theory and Literature 40
Knowledge and Understanding 50
Presentation/Writing Skills 40
Referencing 40
Total Score 220/5 = 44, Basic
